That may be true on a local level in Australia. It certainly wasn't  
the case in LA and New York.
Paul
On Oct 19, 2006, at 9:11 PM, Digital Image Studio wrote:

> On 20/10/06, Paul Stenquist <[EMAIL PROTECTED]> wrote:
>> I've had publishers ask for a file with reference only to DPI. One
>> was the New York Times photo editor who requested a 150 DPI file. I
>> figured the largest they would run it would be four column width, so
>> I gave them an 8 inch wide shot at 150 dpi. They ran it four column
>> width. Oh, and they use PCs by the way. My long-term observation is
>> that most PC users are appliance operators. Many Mac users are
>> graphics professionals who understand image sizing. And I've been in
>> the publishing/advertising business since long before computers were
>> used for page layout.
>
>> From my publishing experience (which started early 90's when  
>> computers
> began to be implemented in larger facilities using VP and later QE)
> I've found quite the opposite. Page layout people especially if they
> were only working with positional images had no idea what to ask of
> the client WRT file specs, in fact most seemed not even to be aware of
> the underlying image format until just a few years ago. PC users have
> been painfully aware of all file types until they started dumbing down
> the OS and hiding file extensions by default.
>
> In any case I believe what you say but I'm pretty sure that I've done
> more PS/Mac support work across more businesses than yourself as I
> serviced the local print/pre-press/design industry at many levels for
> quite a few years.
>
> -- 
> Rob Studdert
> HURSTVILLE AUSTRALIA
> Tel +61-2-9554-4110
> UTC(GMT)  +10 Hours
> [EMAIL PROTECTED]
> http://home.swiftdsl.com.au/~distudio//publications/
> Pentax user since 1986, PDMLer since 1998
>
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