Sell it for less, get your money back on lenses.  There are all sorts of 
scenarios for eventual profit.  BL (allegedly) sold the Mini as a loss leader 
for decades and look where it got that company.




Errrrr.......

> 
> From: John Francis <[EMAIL PROTECTED]>
> Date: 2006/09/07 Thu PM 09:55:49 GMT
> To: Pentax-Discuss Mail List <[email protected]>
> Subject: Re: APS-C sensor $34?!
> 
> On Thu, Sep 07, 2006 at 09:47:48PM +0100, mike wilson wrote:
> > John Forbes wrote:
> > 
> > > I don't think economics is your strong suit. :-) The considerably higher  
> > > price you quote will drastically reduce demand, which will impinge on  
> > > economies of scale, and mean that the price you quote won't be  
> > > profitable.  So it'll have to be higher, which will reduce demand more.
> > 
> > Or you look at it the other way.  It's a killer camera for ?1500.  Make 
> > millions of them.
> 
> That only works if there's a market out there for millions of DSLRs
> with a $1500 price tag.  I doubt that.  And, specifically, I very
> much doubt Pentax could sell enough $1500 DSLRs to get the price
> down to $1500.
> 
> 
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> 


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