Pål Jensen wrote:
Paul wrote:

Glass half full interpretation:
Now there is only Hasselblad to compete against in the MF digital niche. A
smaller company can survive quite happily with a small percentage of the
overall market. Look at Apple who have had 3-5% of the PC market for years.
Even pre iPod (but post iMac) they were doing quite well with this small
fraction. Pentax have always been a "think different" kind of company and
probably just need one "cult" camera to survive.


...but 3-5% of the PC market is still huge and will benefit from volume production. The market share digital backs enjoyed by Hasselblad is miniscule and will probably collapse completely the moment sensor prices drops
Wow, you're really obsessed with Hassie dying. I absolutely hate to say it, but Pentax seems more at risk- they're being chased into lower and lower margins by the market leader (makes for great ist Dx prices though) and they don't have any MF cameras that are used commercially. Except for a few artists, commercial MF is digital. Period. No one is going to migrate back to the once-great, "but I got burned on the digital transition" 645 and 67 lines.

Sensor prices aren't going to plummet like Moore's law- die sizes have stayed the same now for a long time. Smaller transistors don't make bigger or better sensors. Sure, they'll get 2x as cheap, 3x, but not magnitude after magnitude... and besides, this helps those who decouple the back from the camera more anyway.
-Ryan
-Ryan



And why

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