With direct mail advertising materials and brochures, we (large
agencies) go well beyond examining proofs. We send an art director and
a production expert to the printing plant. They examine the first press
run and instruct the printer in regard to necessary changes. It's very
rare that no adjustment is needed. Printing is a very inexact science.
Sometimes we take a second look a day later, just to make sure that the
print run is consistent. I would insist on total involvement before
spending a lot of money on a book of photographs.
Paul
On Apr 18, 2006, at 7:59 PM, Godfrey DiGiorgi wrote:
On Apr 18, 2006, at 4:02 PM, Bob Sullivan wrote:
Same problem with printing.
Quality is at the mercy of the printer.
...
Of course. That's why an author/publisher *proofs* the book BEFORE
starting a production print run, and can reject the production run if
it doesn't meet the quality standard that you require.
You don't have to give crap to a buyer, unless you don't care about
the quality of your work.
Godfrey
