On Apr 8, 2006, at 8:02 AM, David Savage wrote:
I am not a big fan of the rebate concept. IMO, it would be much easier if the store just reduced the price by the "rebate" amount & then claim the difference from the manufacturer / wholesaler. But I'm no retailing expert.
If they did that they'd have to actually pay out on each item sold. Rebate offers rely on the fact that fewer than 50% of people actually get around to mailing in for the rebate. Then the rebate redeeming companies have a policy of rejecting a certain percentage for BS reasons, let's say another 50%. Result, the company offering the rebate actually pays out on 25% or so of the items sold.
Bob
