Godfrey DiGiorgi wrote:

On Apr 6, 2006, at 11:21 AM, Adam Maas wrote:

Apple's never been a software company. It's always been a sideline, a way to sell their hardware.


This is confusing even inside the company, but to say that they are not a software company seems facetious given the huge impact that Final Cut Pro and other software products of Apple Computer have made on both the computing industry and other creative industries.

If we were to look at revenue statements of the past year or so, it could be said that Apple Computer is a music distributor and music playing device vendor by a healthy percentage... !!

Godfrey

Apples overall strategy has always been to use software and other services to pull people into their hardware. Needless to say, things do get confused, especially when a software product like Final Cut Pro, or a service like iTMS becomes so dominant in their space.

But Apple would never have done either if they didn't intend to use it to sell hardware.

-Adam

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