It is a similar situation with Apple computers and was the same with the ipod a few years ago when they could not make enough to meet demand. These big mass market retailers demand a heavily discounted price before they will stock them and Apple refuses to go that route. They feel that it would cheapen the brand name.

At 10:08 PM +0000 2/16/06, [EMAIL PROTECTED] wrote:
The answer is simple: Pentax apparently sells as many cameras as they can make. Thus, it makes no sense to sell through mass retailers at a smaller margin.
Paul
 -------------- Original message ----------------------
From: "Tom C" <[EMAIL PROTECTED]>
 Then Pentax can only hope to garner a smaller and smaller market share as
 > time goes on, I would expect.

 > BestBuy sells the *ist DL online and two lenses, but if customer A, B, or C
 doesn't see it when they walk in the store to make a purchase, they likely
 won't purchase it.

 Circuit City sells 4 Pentax AF lenses online, no DSLR's. I wonder when the
 last time they sold one was (or one of the lenses they have no camera for).

 CompUSA sells no Pentax product online at the moment.

 Costco sells no Pentax DSLR's online at the moment. only a 4MP Optio.

 > Fry's amazingly, lists only the *ist D at $1399.99 and 3 lenses.

--

Steve
[EMAIL PROTECTED]
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