That kind of marketing only works in the short
run, for the company that engages in at least.
Alas, the story of what use to be the domestic big three.
Kenneth Waller
----- Original Message -----
From: "P. J. Alling" <[EMAIL PROTECTED]>
Subject: Re: Bloomburg on Pentax financial woes
Ah, yes, Lee Iacocca, father or was that step father of the Chrysler K
car. I know people who used to buy American until their first K car, now
they buy Toyota, and so do their children and I expect so will their
children's children. That kind of marketing only works in the short run,
for the company that engages in at least. Well to keep the analogy going
Pentax better have a light simple sheet metal chassis with a high volume
Hemi V8 in it waiting in the wings.
Paul Stenquist wrote:
It's not a shell game, it's just smart marketing. Getting the most return
on your development money is a good thing.
There was a fellow in Detroit who was an expert at that kind of
marketing. His name was lee Iacocca. He worked for Ford in the days when
they were really number two. He had this car called Falcon that had been
only mildly successful and whose development costs had never been
recovered. He decided to give it some different sheetmetal and
reintroduce it with another name. I believe it was called "Mustang." It
generated enough profit that the company was able to develop some rather
nice follow-ups to that original. Later he played the same game for even
bigger stakes for Chrysler with a car called the "K." The same basic 1980
platform was used to build at least twenty cars, all the way up to the
2003 Chrysler Town and Country and Dodge Caravan minivans. It saved the
company from almost certain bankruptcy and set the stage for what is now
the only profitable US car company. Rebadging a product to stimulate
sales is almost always a good idea. Frankly, I'm surprised that Pentax
plays it as smart as they obviously do.
Paul
On Jan 28, 2006, at 12:30 PM, P. J. Alling wrote:
If they're all variations of the same model then it's just a shell game.
Pål Jensen wrote:
----- Original Message ----- From: "Bob Shell" <[EMAIL PROTECTED]>
Interesting analysis:
http://www.iht.com/articles/2005/07/19/bloomberg/sxpentax.php
This part is quite interesting:
""We'll shift focus to more profitable single-lens reflex digital
cameras, to offset price declines in compact types," Urano said. Pentax
plans to raise the pace of new model introductions to three per year
from two, starting this year, he said."
--
When you're worried or in doubt, Run in circles, (scream and shout).
--
When you're worried or in doubt, Run in circles, (scream and shout).
