nothing substantial other than the statement that they were co-developing both the $700 and the $2000 DSLR and that they would be marketed separately. this implies that they would be all but identical except for the logo. that would mean that they would be competing head to head if they both marketed to traditional camera places. all of this may change tomorrow, be a mistake by the press, or anything.

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So how will Samsung differentiate itself in this market? With Pentax lenses? What would be the point of buying the Samsung DSLR, unless it is much less expensive? And why would Pentax participate if that will be the outcome?

One possibility: market the *istSung DSLR with a batch of rebadged Tamron digital lenses, and undercut Pentax on price.

Or if Samsung really wanted to differentiate themselves, they might commission Cosina to produce some really top-rate lenses (Voigtlander quality) for the *istSung, then sell them at a loss to establish their brand. Now if those same excellent Cosina/Voigtlander lenses also worked on any k-mount camera, we would be in for interesting times.

Fun to speculate, anyway.

Joe

P.S. Of course, Samsung could market the new DSLR only through Sam's Club and call it the *istSam.

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