according to releases on the Tokyo Stock Exchange wire, both will market
cameras under their own logos. Samsung supplies the image sensor/DSP
components and Pentax supplies the optics and designs.

Herb....

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Would the Samsung-branded DSLRs sell at a substantial discount? Or will there be Samsung DSLRs that are designed and built by Pentax, but have lower specs than any Pentax camera?

Is Samsung going to run a U.S. (for example) DSLR facility equivalent to that of Pentax USA? Will they repair lenses? Or will there be a Samsung repair facility that just happens to have the same address as Pentax USA.?

Otherwise, where is the market for a Samsung-branded Pentax? If there are two DSLRs side-by-side on a display shelf, identical in features, manufacturing, and price, one branded Pentax and one branded Samsung, why would anyone buy the Samsung?

Or will Samsung use its deeper pockets to sell in outlets like WalMart?

Joe

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