You don't need to be a camera engineer
to see that in the overall cost of designing
and building these cameras that this INCREDIBLY
simple and cheap part removal COULD NOT 
result in any signifigant cost savings due
to the much more massive engineering costs required
for the rest of the camera and also the much
much higher overall parts costs.

This cheapo part was in ALL Pentax cameras
for over 20 years even real cheap bottom
line models where
the entire complex camera sold for $150
so for you to say that unless youre
a camera cost engineer theres no way to 
estimate maximum cost savings is not being very observative.

Secondly, the whole product support issue
seems to be lost on you. Its not a simple
matter of how many new units will or wont sell
without a given part in it. It a matter
of continued support of legacy products
whenever possible within reasonable or
no costs. And in my opinion, my strong
opionion, it is NOT a reasonable decision
to cripple the K/M lenses at this time
because of this dirt cheap parts removal
from a $600 plus camera unless there is
another model that does support it and 
there isnt...

Thirdly, If Pentax starts blatantly screwing
their former customers, even very recent ones,
then HOW MUCH is that going to cost the
company in lost sales in ALL THEIR PRODUCTS
when former customers just jump ship and
go with Canon who has more selection of
both bodies and lenses. the only reason to
stick with pentax was the compatabiliy issues
which are worthless if the support is removed
by $5 parts which have nothing to do with
compatability whatsoever...Lost sales means
lower production means HIGHER production costs
per unit means removing $5 parts today can
make the same camera $50 more expensive in a few years...

jco

-----Original Message-----
From: Mark Erickson [mailto:[EMAIL PROTECTED] 
Sent: Tuesday, September 20, 2005 1:27 AM
To: 'pentax-discuss'
Subject: Camera engineering (was Re: Rename request)


J. C. O'Connell wrote:
>> see my last post, engineering dollars?
>> that cam sensor was engineered 35 years
>> ago dude. Do you even know what we are
>> talking about here? Its ONE pot with
>> three wires on it read by a single A./D channel?
>> That's freakin' childs play.
>> 
>Yes, the actual part is insignificant $, and most of the R&D is already
>paid for.  I say most because each camera has pretty much its own unique 
>firmware, so there is a piece of firmware (and R&D) that has to be added 
>to every camera mode in order to support this.  But this small delta 
>cascades in many directions, i.e. in the user manual, it has to be 
>documented, I already mentioned the firmware, the chip has to have that 
>extra A/D channel you are talking about or you need a different more 
>powerful (more expensive) chip, the support of that extra A/D channel 
>plus voltage to the pot requires more power, hence reduced battery life, 
>more wiring, a place on the circuit board to accept the wiring, hence 
>requiring more space, more testing to make sure the firmware works in 
>all the different modes, more testing to make sure the aperture 
>simulator works, etc., etc.  the list goes on I'm sure.

Exactly.  In addition, you can divide the costs into two parts:  NRE
(non-recurring engineering, which is done once per model type and not once
per unit manufactured), and per-unit costs due to parts, assembly, and
testing.

Even if the per-unit costs are zero (i.e., the additional parts and
manufacturing are free), it may not be worthwhile to add a feature if the
development costs cannot be recovered via additional sales.  My guess is
that the number of people who refuse to buy a Pentax DSLR because of their
lack of support for K/M lenses is not that big.  What are the NRE costs
involved in including full K/M compatibility in a camera?  I don't know. I'm
not a high-volume digital camera engineer.

Anyone here with manufacturing engineering background care to actually make
some estimates?  Say in the number of engineering hours, broken down into
design, development, integration, and test?  Anyone care to estimate the
number of lost sales of *istD and *istDs cameras due to limited K/M support?
100 cameras?  1000?  1 million?

--Mark


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