Alan wrote:

> I thought they stop doing that after the failure of LX? Perhaps the LX was the
> biggest mistake ever to Pentax because Pentax fans have had such unrealistic
> expectation since. 


The LX a failure? Certainly not saleswise. Considering that the camera was 
among the most expensive 35mm slr money could buy (late in life it costed more 
than a Leica), it sold briskly and probably only outsold by the F3 in its 
class. It is true though that many at the Pentax board considered it a mistake 
but that was for economical reasons (they never made any money on it). However, 
Pentax dire situation at present is due to the fact that the company had no 
presence in the upper segments during the AF era, and hence lost most their 
customer base.
In addition, the LX is fundamental for the underground Pentax hysteria existing 
at present. In case you haven't noticed, Pentax image has been transformed in 
later year possibly due to their underdog status. Nowadays you can read on the 
net about Pentax lenses of Leica quality, both by users and prhotography 
writers (eg. Mike Johnston); Pentax outperforming Zeiss lenses for the 
Hasselblad and Contax (by Hasselblad and Contax owners); and even magazines now 
treat Pentax as a brand for knowledgeable fundamentalist appreciating 
unsurpassed optical and mechanical quality. Five years ago such notion would be 
laughed at (some may still do) and Pentax was strictly considerd also ran for 
those who couldn't afford the real thing. Theres a lot of Pentax mystique going 
around at present and considering that other mythical brands are virtually dead 
(Contax and Leica), there should be market for an oddball company if they play 
their cards right.   


P�l


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