The word Pentax was sighted, anyway... I'm crossing the Don Valley Parkway, one of Toronto's busiest and most congested controlled access highways, and in a ~very~ prominent spot (atop the old Lever factory between Queen and Richmond, for any locals) there's a huge Pentax billboard ad. Every one of the tens or hundreds of thousands of commuters heading downtown to work each day can't miss it.
It's simply a large white sign, with the "Pentax" logo in bold capital letters. Very simple, very classy, very effective, IMHO. No "official camera of the internet" or any crap like that. Just "Pentax". I hope to get a pic of it before they take it down. Well done, Pentax Canada. cheers, frank -- "Sharpness is a bourgeois concept." -Henri Cartier-Bresson

