On Wed, 27 Apr 2005, Rob Studdert wrote:

> Sure, you would think so but pandering to investment analysts by over 
> inflating  profitability has really only come into vogue of late and yes 
> they obviously over-estimated their market.

Actually one of the points I have to give you is that Jessops were floated 
last year, and of course prior to flotation you want your share price to 
be valued as high as you possibly can. So predicting that sales will 
increase and ignoring the fact that meant every person would need to have 
4 digicams each in a couple of years was probably par for the course. 

Personally I hope it hurts them hard; they have become boring, soulless 
shops since they became digiconsumer emporiums, taking over as many local 
camera shops as they could in the process. But I do wonder what will 
happen when we've reached digicam market saturation. Surely not far off 
now?

Chris

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