On Apr 23, 2005, at 5:25 PM, David Oswald wrote:
Bodies sell lens systems. Lens systems sell brand loyalty that sells body upgrades. They have a symbiotic relationship.
We don't sell products, we sell solutions!
I heard a new one the other day:
They don't sell products, they sell value! (I think that was written about Apple)
Cheers,
- Dave
http://www.digistar.com/~dmann/
