Maybe his cost of materials and effort for each copy is greater than with 
software.  With software people already have the trial
installed they just need the key to activate it so materials for each copy are 
much cheaper for them.  They could charge $500 for
version where you can call customer support for free and $100 for a version 
where you can't.  The manufacturing cost is not lower
for them if they sell crippled version of the software.

----- Original Message ----- 
From: "William Robb" <[EMAIL PROTECTED]>
To: <[email protected]>
Sent: Friday, April 15, 2005 3:40 PM
Subject: Re: Capture One Pro vs Adobe RAW converter


>
> ----- Original Message ----- 
> From: "David Zaninovic" Subject: Re: Capture One Pro vs Adobe RAW converter
>
>
> > Maybe they would sell more of these if they set more realistic price and
> > get paid even more.
>
> I was at a seminar a few years back given by a successful and talented
> professional photographer.
> He said that for every 10% you drop your price, you need to increase sales
> by 40% to make the same actual profit.
> I don't know how many copies of Capture One will sell, but I expect
> Photoshop will sell several times that number.
> Anyway, it is just another consumer commodity with a price on it.
> If you think the price is fair, buy it, if you don't, then leave it alone.
>
> William Robb
>
>

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