The implied brand associations are free open enterprise which has primary has been aimed at providing opportunities for multi domestic integrators or resellers in SME.Clearly a wider community is also present.Brand values are tied with proof of concept,stability/reliability,and a unrestricted workbench for innovation.
You may consider sub branding releases upon themes ( e.g. Oi -saturn,mars,moon rock,solar flare, etc). Hope this is a good starter for discussion. On 22 June 2011 11:25, Bayard Bell <[email protected]> wrote: > -----BEGIN PGP SIGNED MESSAGE----- > Hash: SHA1 > > On 22 Jun 2011, at 09:58, Volker A. Brandt wrote: > > > Nikola M. writes: > >> On 06/22/11 09:28 AM, Gregory Youngblood wrote: > >>>> Do you want to tell me that last year, during which I have done > >>>> everything to promote OpenIndiana in my local Open and Free software > >>>> community, is going to be wasted? No one and I really mean no one will > ever > >>>> take a second look again if I have to go yet another round of "So, > this *was* > >>>> OpenSolaris and it *was* OpenIndiana, now it is SomeOtherShit." > > > > Damian, you are absolutely completely correct. I totally fully agree! > > > >> I would like to share with you some insights about this promotion thing, > >> since in previious period, I was still giving away 2009.06 CD's together > >> with OI update and Illumos/S11ex story to tell. > > > > Nikola, this is really a much better idea. Let's focus on producing > > a good stable Live CD and then distribute it as widely as possible. > > I would not mind paying 30 Euros for 100 CDs to give away. I don't > > know what the actual costs are, but they would be less per CD as > > the total number increases. > > > > At one point, Sun managed to get the OpenSolaris Live CD included in > > an issue of a well-known and respected computer magazine here in Germany. > > Something like this would be great marketing. :-) > > Amidst this outpouring of cratylist fallacy, I tend to the views above: > talking about marketing without first identifying your targets of > opportunity is folly. The important question is where there is immediate > growth potential, what gets us there, and which targets promise to help most > with accumulation. Revisiting some of the comments made at the Illumos > meet-up, some consideration should be given to existing deployments of > Solaris that aren't supported or economically viable with the sharp cut-off > of Sun4u support in Solaris 11 or under Oracle's licensing terms. > > Sun also had a tremendous presence in universities, and this was valuable > not just because computer science students developed a Solaris affinity but > because you had people who would push the operating system in intriguing > ways and provide very solid bug reports or enhancement requests if and when > they had problems. I'm not averse to the idea of trying to pick up users > from people running Linux, but I think there's a tremendous opportunity to > consolidate the previous Sun base, particularly for people who are looking > for an actively developed OS to run on older kit. > > More valuable than naming the OS is having solid localisation support for > places like Brazil, India, China, and Russia, where there are large pools of > engineering talent and interest in open-source software. > > These are suggestions sketched out for exemplary purposes, emphasising the > fundamental point that I think implicit but clear in Volker's suggestion: > branding and marketing require a notion of targeting and some hard work to > back up that decision-making process, and I think a thread like this needs > more of that kind of bloody-mindedness. I think the objections expressed by > Damian are on target for similar reasons: re-branding without having a clear > sense of target audience, determinate recruitment strategies, or clear > metrics for evaluating progress looks an awful lot like churning and > frothing that undermines what progress has been made. > > Cheers, > Bayard > -----BEGIN PGP SIGNATURE----- > Version: GnuPG/MacGPG2 v2.0.12 (Darwin) > > iQIcBAEBAgAGBQJOAcMjAAoJEHm5cBpJ87do3ysP/RzuS2owMX077kti8FIJ1UQv > hmqN6kDKJ4uaw4aSdt+ry4dUztCMmcKDQTpsEmmPwrjsOn5DAAcq8gbZtcvjztjW > ztVHenoKV7wD3NJSbRQMSDOcLedTqtfc40Klh3Poe8du3FzQNcxVxV5wpFLTnkXd > 3HFYSNitEPSa/e3Vieo/rrGN1qZlYgvJqMSdXrad3l3es7hTFoGUsdYElQaenAZt > HRQDyHiV/djH8bTPKqy2b5M4eM071y0iJx6VmBwEqII4VjRoBPfma3JmELnn/zCJ > DRv1Uag37kgH+8wxn/03f5tMbcIc+RW0qg66ItDo5uEHp7Y8jyzIUBleMxi9bovA > 0JaEut92RY7k6uhzeB6ZFcjqN53tM1MGAOUZ+H5lSyzmZFa31iB+nrH7RFgfBM5N > 6A0VNJsO+YnzMRyUZkDHHaKTjdrTinhsYdPiDi1k06eG/ueCLIEMcPbv1ll+eOy/ > 6V2h3/JX6gCDC0/eKRA+TJNiTLsBD+YfZqb24UPntwlFW6g4gC+ac/9elpxcbtWL > JLkinUUGncKmsmnVHBw/8Na69f8Nb24DxH0dXEvczaCtJXc3Q1h8pJXEt/mcgU67 > eqhel9utIIaL4go3XAyjp+T6QGz/CcNm+9aGQWtTuQbpZIRljMn6GgNaLZbrtgWq > 5kJJVT26DqG0uxeaxtgF > =HKEX > -----END PGP SIGNATURE----- > > _______________________________________________ > OpenIndiana-discuss mailing list > [email protected] > http://openindiana.org/mailman/listinfo/openindiana-discuss > _______________________________________________ OpenIndiana-discuss mailing list [email protected] http://openindiana.org/mailman/listinfo/openindiana-discuss
