Am Montag, 8. Oktober 2012 um 19:03 schrieb Rob Weir: > Some quick observations based on recent experience and metrics. I > think this is important when we consider ways of reaching out for > volunteers. > > Facts: > > 1) Adding something an the www.openoffice.org homepage, as a news > story, gets around 80K hits/day > > 2) Adding something to the header on all of ooo-site gets 800K hits/day > > 3) Putting out a blog post on blogs.apache.org gets around 1K hits/day > > 4) Sending something out by Twitter gets maybe 1K, but it is a one-time thing > > 5) Sending something out via announcement list reaches 8K users, but > this is also one-time > > 6) Other mailing lists, like ooo-dev and ooo-users reach a few hundred users > > > What is effective? What isn't? What gets the eyeballs? > > > Case 1: Google Moderator > > Over we had 1,116 users submit 910 ideas and cast 13,354 votes. This > was promoted via mailing list, social networking, blog post, > announcement list, but it did not really take off until I linked to it > from the website header (method #2 above). This massively increased > the number of people participating. > > > Case 2: Danish and Polish translators. > > I put a brief note on the Danish and Polish homepages, in English, > saying that we would welcome volunteers: > http://www.openoffice.org/da/ > > This was something so simple, so low tech that I never bothered to do > it before because I was not sure it would be effective. But then I > noticed that these NL home pages were getting nearly 5K hits/day. > Although this is a much smaller audience, it is a very targeted > audience. > > Within 48 hours of putting these notes up we now have multiple > volunteers starting to work on completing the Polish and Danish > translations. In fact now we need to worry about how we coordinate > multiple volunteers on the same language, a good problem to have. > > > Case 3: QA volunteers (a negative example) > > We've had a lot of good information on helping test AOO, on the wiki, > automation code checked into SVN, test procedures, test reports, etc. > All of this is happening in the open on ooo-dev and ooo-qa. But I > don't think we have a really attracted any more test volunteers. > Why? > > Maybe this is because we have only asked on our lists, which have > relatively few subscribers -- a few hundred -- compared to the how > many we can reach out to via other means. > > > So based on what I've seen, in this example and others, I'd recommend > thinking like this: > > > 1) Are we looking for a broad or targeted outreach? > > 2) If narrow, look for targeting specific pages on the website that > will be seen by those users > > 3) If broad, consider something on the home page or the header on > every page, like we're doing now with ApacheCon. > > 4) Even though a blog post gets less traffic, it still might make > sense to start there. It gives you something that you can then think > to from other places, as well as a way to engage with the reader via > comments. > >
thanks for this very interesting and useful observations and hints how to reach a broader audience. Juergen
