rich7420 commented on code in PR #216:
URL: https://github.com/apache/comdev-site/pull/216#discussion_r2652624866


##########
source/companies/advocacy.md:
##########
@@ -0,0 +1,20 @@
+---
+title: Open Source Advocacy
+url: /companies/advocacy.html
+tags: ["companies", "advocacy", "branding"]
+---
+
+# Open Source Advocacy
+
+Advocating for ASF projects, while respecting the project's independence
+and honoring the project's brands, can significantly drive adoption of
+the project, which can advance your own company's business

Review Comment:
   ```suggestion
   the project, which can advance your own company's business.
   ```



##########
source/companies/benefits.md:
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+---
+title: Benefits of Open Source Participation
+url: /companies/benefits.html
+tags: ["companies", "benefits", "business value"]
+---
+
+# Benefits of ASF Participation
+
+Companies that actively participate in ASF projects realize significant
+strategic and operational advantages that extend far beyond cost savings.
+It's important to think strategically about how, where, and why you will
+participate and measure impact.
+
+## Influence the roadmap
+
+While it can sometimes take months, or years, to gain expertise and
+trust in an established community, showing up to do the daily
+project maintenance -- issue and PR triage; reviewing PRs; planning and
+executing community events; answering user questions -- you'll quickly
+begin to establish that you can be trusted, which will make it easier
+for you to influence the direction of the project.
+    
+Decisions about the direction of Apache projects are made by the people
+who show up to participate in the conversation. If you don't join the
+conversation, then your competitors will decide how tomorrow's
+technology will shape up.
+
+Make sure someone on your team is reading the project [mailing
+lists](https://www.apache.org/foundation/mailinglists.html) every day,
+and advocating for your priorities. That's what community means --
+showing up to own the future of the project.
+
+While trust does not necessarily transfer to other employees, over time,
+as project participants see your company actively contributing to the
+project, and demonstrating ownership, they'll be more willing to work
+with you.
+
+## Recruiting
+
+By working upstream on projects, you directly showcase to potential
+employees what they might be working on. This helps attract the right
+kind of talent to work on your priorities, and they'll begin to see your
+company as a partner in the project, and an attractive place to work.
+
+Being involved in the day-to-day life of the project
+gives you direct access to the most qualified people in the world to
+work on your team. And you know they'll be arriving with the skills you
+need.
+
+## Business and Strategic Advantages
+
+For more than 25 years, the ASF has been a place where industry
+standards have been set and implemented. Collaborating in those
+projects is the most effective way to shape industry standards and best
+practices. You'll be building trust with current and potential
+customers, and building strategic partnerships with other companies
+working in the same space.
+
+And by collaborating with your peers on the common tasks, you'll be able
+to better focus on what is your unique business differentiators.

Review Comment:
   ```suggestion
   to better focus on your unique business differentiators.
   ```



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