On Sep 19, 2010, at 4:23 PM, Graham Cobb wrote:

> On Sunday 19 September 2010 23:30:18 Skarpness, Mark wrote:
>> I want to make the marketing team job really simple - market "MeeGo
>> Compliant Applications"
> 
> Sorry, my day job is marketing.  We don't let engineers choose names!  And 
> for 
> good reasons!!
> 
> I have no idea what brand MeeGo marketing will choose for the apps which work 
> on all devices, but I do know it won't contain the word "compliant" -- not 
> for B2C marketing.  Look around you -- do you see the word "compliant" on any 
> consumer equipment or service (even on the box, let alone in the brand)?  
> Does your HD TV say it is "HD compliant"?  No, it says it is an HD TV.
> 
> Take the "compliant" word off the table, reduce the heat in this thread, and 
> let marketing do their job of brand creation, don't try to guess what they 
> will decide.
Of course we are not focused on the exact marketing name here (though a name 
like "DLNA certified", which shows up on lots of consumer devices, is pretty 
similar to "MeeGo Compliant").  

My point is that the technical contents of the MeeGo compliance spec absolutely 
do matter to the marketing people...because that's the foundation of the 
marketing messages (i.e. what does "MeeGo Compliant" actually mean...).
> 
> Graham

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