I'm opposed to this change. A site administrator with a big enough
community to address spammy links, and wants to enable this feature, is
likely savvy enough to change the preference from true to false.

I think setting this to false by default is going to encourage spam bot
authors to target MediaWiki specifically, more than they currently do.



On Sat, Nov 9, 2013 at 8:57 AM, Nathan Larson <[email protected]>wrote:

> Hi all, bug 42594
> <https://bugzilla.wikimedia.org/show_bug.cgi?id=42594>proposes
> changing the default value of
> $wgNoFollowLinks
> <https://www.mediawiki.org/wiki/Manual:$wgNoFollowLinks>from true to
> false. The status quo is that, by default, external URL links
> in wiki text will be given the rel="nofollow" attribute as a hint to search
> engines that they should not be followed for ranking purposes as they are
> user-supplied and thus subject to spamming. If the change is implemented,
> you will need to change your LocalSettings.php to switch $wgNoFollowLinks
> to true if you want to keep the status quo on your wiki.
>
> The argument for the status quo is that nofollow deters spammers. The
> argument for the proposed change it is that it's better for the Internet as
> a whole, and arguably for the individual wikis, to have the links followed
> for ranking purposes. I'll focus on the arguments in favor of the change
> and let others rebut them.
>
> Suppose you run a wiki, wiki.foowidget.com, devoted to documenting your
> software application, FooWidget. If you link to, say, the main
> foowidget.comsite or to a vendor that stocks your software, would you
> not want to
> improve their pagerank, since this benefits you?
>
> The same goes for, e.g., nonprofits that are promoting a cause. If you run
> CancerWiki and there are a bunch of links on your site to the American
> Cancer Society and other allied causes, would you not want to increase
> their pagerank? I think that in the wikisphere, what we commonly see is
> wikis devoted to niche interests they are trying to promote or share
> information about. The reason they link to certain websites is that a
> community consensus has decided that those sites are useful for effectively
> promoting, or informing people about, those topics.
>
> If the links are spammy, then the editing community at that wiki should
> revert those spam edits. If they do so promptly, then if they have any
> effect on pagerank at all, it won't be for long. A well-maintained wiki
> will mostly have links to good sites, and the effect of the pagerank boost
> those provide will drown out the pagerank boost that goes to the
> short-lived spam links.
>
> Also, we have other antispam tools that are way more effective than
> nofollow at deterring spam. Sites that mirror a wiki may not apply nofollow
> anyway, in which case those links might still increase the spammers'
> pagerank, regardless of your nofollow setting. It's hard to reduce the
> benefits that accrue to the spammers, except by vigilantly reverting their
> edits; it's easier to increase the costs that the spammers incur, by using
> CAPTCHAs and the like.
>
> $wgNoFollowLinks was introduced in MediaWiki 1.4.0 as a setting that
> defaults to true, so I'm not sure that we really gave the other option much
> of a chance. Also, well-designed search engines should have other measures
> too for sorting out what's spammy. There should be some sort of algorithm
> for identifying wikis that have been overrun by spam, much as the search
> engines have ways of figuring out which sites have a bunch of links just
> for SEO purposes.
>
> --
> Nathan Larson <https://mediawiki.org/wiki/User:Leucosticte>
> Distribution of my contributions to this email is hereby authorized
> pursuant to the CC0 license<
> http://creativecommons.org/publicdomain/zero/1.0/>
> .
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