Fleets: a new way to join the conversation

By Joshua Harris and Sam Haveson  17 November 2020

Official Twitter Blog

Twitter’s purpose is to serve the public conversation – it’s where you go to 
see what's happening and talk about it. But some of you tell us that Tweeting 
is uncomfortable because it feels so public, so permanent, and like there's so 
much pressure to rack up Retweets and Likes. That’s why, unfortunately, there 
are so many 🔥 Tweets left in drafts!

To help people feel more comfortable, we've been working on a lower pressure 
way for people to talk about what’s happening. Today, we're launching Fleets so 
everyone can easily join the conversation in a new way – with their fleeting 
thoughts.

Fleets are for sharing momentary thoughts – they help start conversations and 
only stick around for 24 hours.

Through our tests in Brazil, Italy, India, and South Korea, we learned Fleets 
helped people feel more comfortable joining the conversation – we saw people 
with Fleets talk more on Twitter.

Those new to Twitter found Fleets to be an easier way to share what's on their 
mind. Because they disappear from view after a day, Fleets helped people feel 
more comfortable sharing personal and casual thoughts, opinions, and feelings. 
These are early findings from our tests and we’re excited to learn more about 
how Fleets are used by you.

You can Fleet text, reactions to Tweets, photos or videos and customize your 
Fleets with various background and text options. To share a Tweet in a Fleet 
tap the “Share” icon at the bottom of the Tweet and then tap, “Share in Fleet.” 
Then, add what you think about it with some text or emojis. Soon, stickers and 
live broadcasting will be available in Fleets.

Your followers can see your Fleets at the top of their home timeline. Anyone 
who can see your full profile can see your Fleets there too. Also, anyone who 
can send you a Direct Message can reply to your Fleets.

If you want to reply to a Fleet, tap on it to send a Direct Message or emoji 
reaction to the author; replying or reacting to a Fleet starts a conversation 
in your Direct Messages. Fleet authors can see who views their Fleets, 
including accounts with protected Tweets, by clicking into their Fleets and 
tapping on the ‘Seen By’ text at the bottom. Learn more about how Fleets work 
here.

Fleets will be updated over time with new features, based on your feedback. 
Just like Tweets, Fleets must follow the Twitter Rules. To report a Fleet, tap 
the ‘v’ icon at the top of a Fleet; you can also mute the account posting the 
Fleet from here. We’ll take action if a reported Tweet breaks our rules. If you 
Fleet a Tweet with a label or warning, it will carry over to Fleets. In some 
cases, you may need to tap through a warning before you’re able to view a Fleet.

This format may sound familiar to you! We’ve learned that some people feel more 
comfortable joining conversations on Twitter with this ephemeral format, so 
what they’re saying lives just for a moment in time. In the coming days, 
everyone globally will have Fleets on Twitter for iOS and Android. Fleet or @ 
us with what you think!

This blog was updated on November 18, 2020, to share additional ways we’re 
working to keep people safe when using Fleets.

https://blog.twitter.com/en_us/topics/product/2020/introducing-fleets-new-way-to-join-the-conversation.html


Joshua Harris ‎@joshuacharris‎

Design Director

Sam Haveson @samhaves‎

Product Manager

Official Twitter Blog

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