Quoting  https://z.cash

Privacy technology for blockchains

Zcash is the first open, permissionless financial system employing 
zero-knowledge security.

The Zcash genesis block will launch on October 28, 2016.


Zcash is still an experimental technology, and this is only the beginning of 
its (hopefully) long life. It is based on peer-reviewed cryptographic research, 
and built by a world-class, security-focused engineering team, but there is 
risk involved. We are consistently focused on building and maintaining an open, 
permissionless system that is viable, robust, and justifiably reliable and 
secure for users.

What is Zcash?

Zcash offers total payment confidentiality, while still maintaining a 
decentralized network using a public blockchain. Unlike Bitcoin, Zcash 
transactions automatically hide the sender, recipient, and value of all 
transactions on the blockchain. Only those with the correct view key can see 
the contents. Users have complete control and can opt-in to provide others with 
their view key at their discretion. Zcash transactions do not depend on the 
cooperation of other parties.

How does it work?

Since the contents of Zcash transactions are encrypted and private, the system 
uses a novel cryptographic method to verify payments. Zcash uses a 
zero-knowledge proof construction called a zk-SNARK, developed by our team of 
experienced cryptographers. These constructions allow the network to maintain a 
secure ledger of balances without disclosing the parties or amounts involved. 
Instead of publicly demonstrating spend-authority and transaction values, the 
transaction metadata is encrypted and zk-SNARKs are used to prove that nobody 
is cheating or stealing.

Who is behind Zcash?

All of the authors of the Zerocash protocol are on our team, which includes 
most of the creators of the Zerocoin protocol and leading researchers of 
zk-SNARKs themselves. 


About:  https://z.cash/about.html

Zcash is a decentralized and open-source cryptocurrency that offers privacy and 
selective transparency of transactions. Zcash payments are published on a 
public blockchain, but the sender, recipient, and amount of a transaction 
remain private.

Zcash is based on peer-reviewed cryptographic research, and built by a 
security-specialized engineering team on an open source platform based on 
Bitcoin Core's battle-tested codebase. Our improvement over Bitcoin is the 
addition of privacy. Zcash uses advanced cryptographic techniques, namely 
zero-knowledge proofs, to guarantee the validity of transactions without 
revealing additional information about them.

Our zero-knowledge proving scheme makes it possible to conceal values and other 
identifying information from the public blockchain. Users simply prove that the 
values balance out and that they are not double-spending the amount they want 
to send.

Download the Tech Preview release here, or get started with our Beta Guide. For 
more in-depth technical specification, see our developer wiki's specification 
page.

See our FAQ for technical, business, governance, economic or general questions.

Company Values

The Zcash company aims to set a new standard for privacy through the use of 
groundbreaking cryptography.

In an open and programmable financial system, privacy is the only way to ensure 
fungibility and guarantee that cryptocurrency can be interchangeable as a fluid 
medium of exchange for users. Companies need the protection of privacy along 
their supply chain in order to conduct their business, especially in the 
context of public blockchains. In addition, we believe that personal privacy is 
necessary for core human values like dignity, intimacy, and morality.

We are a science-driven team. Our scientists and engineers are the discoverers 
of the underlying scientific principles and the designers of the protocol; we 
are not the controllers or the power-holders, and do not control the mining or 
distribution of Zcash. Every user of Zcash contributes to its decentralization, 
helping to protect it against failure and corruption. Our team is one among 
many participants in the network. We created Zcash, but its ultimate destiny 
lies not in our hands, but in yours. Join us!

Need help? Want more details? Have ideas? We are an inclusive and growing 
community. Come on in!


Quotes:

The lack of fungibility of Bitcoin has always been a looming threat to its 
economics. Zcash finally solves that problem, using one of the most fascinating 
cryptographic techniques ever developed. Since the protocol was first 
discussed, it was obvious to me it would be a hit; it was merely a matter of 
getting the right team to see it through. I believe the Zcash company has done 
just that.

    - Arthur Breitman | Zcash Advisor

    Technically, it's a challenge to have fungibility in a shared blockchain, 
yet money requires fungibility. It's exciting to see the Zcash team working 
toward adding real fungibility to blockchains and with the strength and talent 
of this team, this is only the tip of the iceberg.

    - Dan Morehead | Zcash Investor

    Privacy is a very important challenge with current blockchain technology, 
but existing solutions like private blockchains do not really solve the 
problem. The technology behind Zcash does.

    - Bo Shen | Zcash Investor

    Zcash is strongest where Bitcoin is weakest; It gives users the easy 
ability to maintain their financial privacy. If anything can compete with 
Bitcoin, it will be on this front.

    - Roger Ver | Zcash Investor

Ref: 
More: 
http://spectrum.ieee.org/tech-talk/computing/networks/zcash-truly-anonymous-blockchainbased-cryptocurrency


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