http://indexdigitallife.telefonica.com


This month the South American telecommunications giant Telefónica released the 
"Telefónica Index of Digital Life." 

This is the most comprehensive Global Index of Digital Life ever developed. 

The Index measures how different countries and their citizens are progressing 
towards both a Digital Economy and a Digital Society, which can be referred to 
jointly as Digital Life. 

The Index specifically explores the Digital Life of 34 countries worldwide 
through three sub indexes:

* DIGITAL OPENNESS: How openly infrastructure facilitates information access 
and information flows. It does this by looking at internet freedom and openness 
and availability of digital public services.

* DIGITAL CONFIDENCE: How willingly and confidently individuals and 
organisations engage with the digital infrastructure and with the digital 
world. This is assessed through digital adoption, privacy and security 
indicators.

* DIGITAL ENTREPRENERSHIP: How readily citizens and organisations economic 
activities prosper in the digital environment. Readiness is weighed by the 
development of digital literacy, digital businesses, innovation and finance.

 
AUSTRALIA

This new study has ranked Australia third in a list of countries that have 
adopted digitalisation rapidly.

It also found Australians are the best at using technology securely and 
adopting privacy measures out of the 34 countries examined.

The digital life report, commissioned by South American telecommunications 
giant Telefonica, examined the way citizens of various countries have embraced 
digital tools, rather than measuring the technological infrastructure. 

The report builds Australia's reputation as a tech leader.

The report found that compared with the Asia-Pacific region, Australia is the 
best performer in internet freedom, e-government, online course enrolment, 
social media usage, use of virtual network and open platform use.

Young Australians aged between 18-34 have the most positive attitude toward 
education, entrepreneurial opportunities and informal finance in the region.

http://www.skynews.com.au/tech/technews/2016/07/18/australians-fast-adopters-of-digital-tech.html



Quoting the report itself:   See: 
http://indexdigitallife.telefonica.com/australia/

Australia

Australia exhibits the strongest performance in the region, excelling in all 
aspects of Digital Life. 

In relation to GDP, its Digital Confidence is the best among all the 34 TIDL 
countries.

Its privacy and security is the best among all the 34 TIDL countries along with 
digital literacy

Within the region, it performs best in internet freedom, Mobile OS market 
openness, e-government, e-education in online course enrollment, social media 
usage, use of virtual network and open platform use. Its young population 
(18-34 age group) has the most positive attitude toward education, 
entrepreneurial opportunities, and informal finance.

However, this does not mean there is room for complacency, as Australia’s ISP 
market openness are less competitive than in Japan and its software spending 
trails behind South Korea and China. In Digital Entrepreneurship, the attitudes 
toward innovation among 18-34 years old citizens are less positive than in 
China and India. Given Australia’s all-round strengths, it should probably 
pursue balanced policies, with attention paid to balanced development of both 
market openness and nurturing entrepreneurship. However, Australia would 
probably be able to extract more output from its traditional strengths in 
innovation by focusing specifically on further strengthening its startup and 
scale-up ecosystems. This is the domain where Australia received its lowest 
sub-index score. Emphasis is also consistent with the Australian Government’s 
recent policy emphasis on strengthening entrepreneurship.


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