The key for moving people from one-time to many-time contribution is motivation. I have seen volunteers suddenly much more motivated when I commented with more than a few words on a validation I did. But at least equally important is task and tile size. Large tasks are tackled more than a few times only by long-time contributors. Why have such big tasks when there is no hurry? I know I am more motivated if tile sizes are small. I'm sure it's more so with new contributors, so why have such large tiles per default, if they aren't completed anyway? Everything is made ever more casual, but I need 30-60 minutes to complete the smallest tile size to my satisfaction. Please increase the split count AND make the default tile size smaller, or you will never get enough completed tiles by people who want to invest rather 15 than minutes.
Sorry for ranting
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