hmm, dear Cin,. . . one caveat to your caveat. . . ink is the least of the expense savers. After 25 years printing letterpress, I know coverage must be thin, because overinking blobs up the result. I'd be far more concerned about color changes due to acid paper than ink coverage.

Not sure where you get the 'didn't do dark blues' well. I have a goodly supply of dark blue from the 90s (in a 5 pound can! That's a lifetime for my small letterpress), and it's dark and creamy (under the can skin), and indeed prints dark blue, enough to make print appear black!

But your general caveat about printing technology is correct. Ultraviolet affects inks as well as photos. Paper "tones" from ultraviolet, or on its own, if too acid.

And of course there are two more color caveats for the present discussion: the scanner's light temperature/color, and our individual monitor color renditions!

Alas. Color is so ephemeral!

==Marjorie Wilser

 @..@   @..@   @..@
Three Toad Press
http://3toad.blogspot.com/




On May 2, 2012, at 12:31 PM, Cin wrote:

In a cautionary note, what is currently seen printed in vintage mags
is often not representative of the actual colors.  There are many
reasons for this, including the following:
Some color variance is due to limits of the then-available ink
technology and print processes.  Even to the 1990s printing technology
did not do dark blues well.
Some variance in color is due to artistic taste of graphic artists &
press technicians & the prevailing taste for soft colors in art &
decor.
Some variance in color is due econimical printshop owners.  Less ink
used = more profit.  Cheaper paper, often with high acid content =
more profit.
In any case, 90 years of age in printed goods is a long, loong time,
particular when done in cheap materials.  Catalogs are not fine art...
they were not made to last any longer than the next catalog issue.
--cin
Cynthia Barnes
cinbar...@gmail.com


On Wed, May 2, 2012 at 12:06 PM, Terry <twal...@us.net> wrote:
Also, somber colors were the norm to wear during WWI. With so many people losing friends and loved ones, bright colors were not always appropriate.

Terry

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