Our store currently uses a php script to pull data from our store's
product database to build a large XML file that contains our complete
store's inventory every day. It then uploads that XML data feed to
Google Base via FTP. Lately, our ranking in Google Base has dropped
considerably. I am trying to find out why. What advantages are there
to using the Google API over the Google Base bulk data feeds? Does
using API over XML make any difference in how an item may rank or is
the API just another means of upload and finding data or is there more
to it?
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