Hi,

> We have tons of examples here in the ASF of project Foo being used to
> power commercial product Bar (Geode/Gemfire, Ignite/GridGain,
> Kafka/Confluent, and many, many more). So this kind of dual branding
> is nothing new -- there's no community fork involved per se.

"Daul branding" is nothing new, but recently, some entities have taken unfair 
advantage of this (including one you mentioned), and I feel the Incubator 
should take care that others do not also do this.

> It would be nice if the original name of the open source project (as
> it existed on Github) was donated to ASF and the new name for a
> commercially developed product was picked. But even if it is the other
> way around -- I actually don't see any risks for the foundation in
> this approach (as long as it is clearly understood that the branding
> guidelines on both sides need to be honored).

After reading the proposal, I’m not 100% sure the branding guidelines are 
understood. “HoraeDB” is used, whereas “CeresDB” should be used in several 
cases. It looks like the rename was only done a couple of weeks ago.

Kind Regards,
Justin  


1. 
https://github.com/CeresDB/horaedb/commit/7de05192d7fa6d96cdd49ffab4a4fd4754d64b68


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