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https://issues.apache.org/jira/browse/INCUBATOR-70?page=com.atlassian.jira.plugin.system.issuetabpanels:comment-tabpanel#action_12543391
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Matthieu Riou commented on INCUBATOR-70:
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There are basically two ways to reach major websites:

   1. Propose news for publication
   2. Propose an article
   3. Have a regular blog on their website

Most of them work in the same way. 

News are interesting for major project events or releases. It's usually 
worthless submitting something for a point release.

To propose a piece of news (for the sites allowing it, like theserverside or 
infoq, o'reilly doesn't do real news) you're allowed to post in a category or 
part of the website. You sometimes need to login first and a link appears on 
the page you're interested in. For example with infoq you get a 'contribute 
news' button on the upper right corner.  Javalobby has a 'post a new 
announcement' link and theserverside a 'post a news item' link. Once the news 
has been posted, it will get into the editorial moderation queue. If the 
editors deem it interesting enough, it will get published within a couple of 
days at most. They usually don't give you any direct feedback for news, so 
after a couple of days if nothing shows up, you'll know it's been rejected.

For articles, they all have an e-mail address where you can send article 
proposals (check the 'contact us' section). Describe what will be the subject 
of the article, a rough outline of its content (introductory, in depth on a 
particular topic) and the targeted audience. If the article sounds interesting, 
you'll get feedback. Articles are usually about 2000 / 3000 words and will get 
you some money (although don't expect to get rich).

Having an hosted blog can't be specific to your project, what they will expect 
are industry-wide So it's far more work and less targeted.

> Communication Guide
> -------------------
>
>                 Key: INCUBATOR-70
>                 URL: https://issues.apache.org/jira/browse/INCUBATOR-70
>             Project: Incubator
>          Issue Type: Task
>          Components: site
>            Reporter: Robert Burrell Donkin
>
> Hold all for suggestions about ways that a podling can:
> 1. create a healthy mailing list
> 2. improve communication with users
> 3. attract developers
> 4. create a positive open source brand

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