---------- Forwarded message ----------
Date: Tue, 5 May 1998 06:55:55 -0400
From: ahusselbee <[EMAIL PROTECTED]>
Reply-To: [EMAIL PROTECTED]
To: "INTERNET:[EMAIL PROTECTED]" <[EMAIL PROTECTED]>
Subject: Re: Recruitment on the Web

I'm pleased that the "no jobs" theme has turned into "recruitment on the
web". Both Craig Pickup and Michael Saunby have made pertinent observations
on the current State of the Art. 
I did spend a certain time following up on web based jobsites as part of a
recent project. The study criteria used were I.T. jobs in English and
French. I.T. because this is the cutting edge of all internet recruitment
currently and English and French because of my language limitations. I did
pick-up on call centre type jobs as well although I didn't specifically
target these.
 There is a general  tendency across Europe and the States for trade press
magazines to publish their job ads on the web as well as the National
press. Amongst the I.T. trade press this is approaching 100%. Certain
representative institutions are also advertising jobs (such as the IEE who
represent over 130 000 engineers across Europe)and , of course, companies
especially the I.T. suppliers themselves.. We shouldn't forget candidate
research which is carried out through using the relevant usenet newsgroups
although this is not part of the subject and perhaps we can discuss this in
another "chain".. I haven't done any research on the Regional press nor on
other language web sites.
The driving factors are the pro-active presence of intermediaries(third
parties), reduced "time to market" , the reduced cost, the improved search
techniques and the increasing number of people who have internet access.
This gives a wide variety in quality and success rates. Just to give an
example, Microsoft are currently recruiting over 80 % of their intake via
email applications (States) which reduces to over 40% here in Europe . I
wasn't able to obtain the percentage of applicants applying directly from
the web based advertising. These are ball park figures which are not
quotable as regards the source and, of course, depend on the context which
Michael mentioned( duplicate sends from mail, fax and email likely)..
However, it is perfectly clear that Microsoft view the website as a more
dynamic advertising medium which, in no way will replace the classic
advertising channels. Why? Simply because job advertising is also company
advertising and everybody reads the trade press and the National press
(when they have the time 8-)) . When applying the same search techniques to
other job types (librarian) the number of jobs advertised online falls
dramatically however and , I imagine , so does the success rate of
companies using this search medium.
Who is advertising? Well, it certainly isn't the HR department of the
larger companies as most IT recruitment passes through the I.T. department
, . Smaller companies tend towards subcontracting the candidate search
requirement anyway and  third parties(agencies) are far more dynamic in
this area than the companies themselves.
What are the trends? With the availability of search engines which can be
site implemented (such as Excite) it can be anticipated that more and more
trade press sites will have reasonable facilities for job search. It can
also be anticipated that the job ads that are on company websites will be
reproduced on corresponding trade websites. It can also be anticipated that
current job advertising budgets will be reduced if companies are able to
recruit personnel via more economic channels than trade magazine (etc)
advertising if these budgets are dissociated from the general advertising
budget of the company.
 However, there are limitations to the current size of these sites. Try
using the monster board ( http://www.monster.com ) .  Also Jobserve seems
to have reached an optimum size with ads now lasting only five days and
certain search parameters returning over 1250 contract/permanent jobs. 

Although looking for a job/contract via web and usenet advertising cannot
be classified as teleworking, it is telesearching and teleadvertising which
 will lead to more awareness of the possibilities of working at a distance.
It is here, in the web based job/contract advertising, that an effort may
be made to encourage employers(agencies?) to be more open to off-site
working.I still don't think that there is any point in setting up an
exclusive website where only teleworked jobs are available unless this is
first of all a trade based website such as the programming jobs website in
the States.

OBTW on another point concerning the I.T. recruitment agencies and contract
or freelance work , it is interesting to note that this is very much an
anglo saxon phenomenon . I was not able to determine whether the concept of
I.T. agencies (who essentially "recruit" contractors or freelancers) exists
in other European countries, and to what extent they exist (market size,
number of companies, number of freelancers). For example, in France, all
agency type work is covered by the existing infrastructure of SSII 
(societe de service en ingenerie informatique) which correspond to the
systems houses on the UK market..  There are now two websites for
"independants" (freelancers) although of limited success due probably to
the pricing strategyand marketing aims,  but there is no specialised
freelance agency activity.
 

Alan Husselbee

email   [EMAIL PROTECTED]

PS I have unfortunately missed some very interesting developments over the
last two weeks. My hard disk blew up (not due to etwforum overload).  8-))

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