-- [ From: Greg MacLeod * EMC.Ver #2.5.02 ] --
ear X;
Attached is a flyer on my new book about Mondragon. I thought
that you might be interested,
MONDRAGON TO AMERICA
Experiments in Community Economic Development
by Greg MacLeod
For those seeking new approaches to local economic development and job-
creation, Mondragon offers one of the most exciting models of this century.
Begun in 1956, the Mondragon Cooperative Corporation in Spain is owned by 30
,000 employees with its own bank, university, 109 factories, and food retail
chain. The total assets are over $13 billion and annual sales over $6
billion.
ON THE OCCASION OF ITS 50TH ANNIVERSARY IN 1995, THE UNITED NATIONS CHOSE
MONDRAGON AS ONE OF THE FIFTY BEST SOCIAL ECONOMIC PROJECTS IN THE WORLD.
Greg MacLeod has been a Canadian leader in local economic development for
over 25 years. He explains not only the nuts and bolts of the Mondragon
system, but he outlines the theory and ideas used by the founder, Don Jose
Maria, to build a new kind of business corporation that combines
capitalistic tools with social and communitarian ideals.
While this is a highly idealistic industrial complex dedicated to local
development, not one of the Mondragon enterprises has gone bankrupt. It is
the third largest supplier of automotive components in Europe and has been
named by General Motors as the "European Corporation of the Year". It is the
third largest distributor of food in Spain and has 333 travel agency
branches.
MacLeod claims that this is empirical evidence that it is possible to
organize a business corporation for community development and still be
extremely successful in terms of the bottom line.
While holding Mondragon up as a model, MacLeod discusses other successful
development projects in Valencia, Spain, and then in Canada and Mexico.
The book, at $24.95 Canadian may be ordered from :
UCCB Press
PO Box 5300
Sydney, N.S.
Canada, B1P 1A2
--
Greg MacLeod
University College of Cape Breton
P.O. Box 5300
Sydney, N.S.- B1P 6L2
CANADA
FAX 902-567-0153
Univ. tel 902-539-5300
Res. 902-562-2420
E-MAIL [EMAIL PROTECTED]
