I changed the app name to backend, and things are working great now. The process is not easy, so I noted the steps required. I did not know if there was an automated way to do this, if there is -- please let me know.
1. rename the directory under apps directory to your new app name 2. edit /apps/yournewapp/models/__init__.py and change the only line there to reflect the name of your new application The following changes are to be done in the database: 1. Change all tables names that have your app name to the new app's name. For example, if you have a model called 'widget', then (I am using MySQL) : ALTER TABLE `yourprojectname`.`oldappname_widgets` RENAME TO `yourprojectname`.`newappname_widgets`; Note that the table name always is the plural form of your model name. You can easily script the operation above if you like. If you have a lot of models, then you will have to change a lot of tables. 2. Change the content_types table and replace any instance of youroldapp with yournewapp in the package column. The following sample query does the trick: UPDATE TABLE `yourprojectname`.`content_types` SET `package` = 'yournewapp' WHERE `package` = 'youroldapp'; Note: If your application is called 'admin' (like mine was). You need to alter the query a bit because the 'log entry' content type should belong to the built-in admin module. To do this, I actually used the following query: UPDATE TABLE `containers`.`content_type` SET `package` = 'backend' WHERE (`package` = 'admin' AND `name` != 'log entry'); 3. Finally, change the packages table and replace references to your old app name with your new app name. This is an easy replace: UPDATE TABLE `projectname`.`packages` SET `label` = 'newappname', `name` = 'newappname' WHERE `label` = 'oldappname' LIMIT 1; That's it. Save your database changes and the administration section should work.