Search Engine Land has a Sept 2015 article on the topic of reduced ranking
of Wikipedia:
http://searchengineland.com/study-despite-wikipedias-visibility-decline-in-google-it-still-shows-up-more-often-than-google-properties-231277

This is based on a short study by Stone Temple:
https://www.stonetemple.com/google-still-loves-wikipedia-more-than-its-own-properties/

My thoughts:
Some of the traffic to WMF will be replaced by different interaction
methods of asking questions, eg: "ok google, what is the capital of france
=> "The capital of Francis is Paris"; and by direct answers on the SERP,
eg: "who is mark twain"[1] returns a direct answer at the top, referencing
biography.com, along with an knowledge pane on the right sourced from
Wikipedia and likely other mixed sources.

I think having traffic replaced by direct answers is still a good thing as
it fits within the mission[2] and vision[3] of WMF of disseminating
knowledge. The primary downside I see is the shallowness of the knowledge
presented; the quick answer lacks the discovery aspect of going to a full
wiki article and becoming lost delving numerous links deep.

--

[1] https://google.com/search?q=who+is+mark+twain
[2] https://wikimediafoundation.org/wiki/Mission_statement
[3] https://wikimediafoundation.org/wiki/Vision

Thanks,
--justin

On Mon, Apr 17, 2017 at 2:27 PM, Pine W <[email protected]> wrote:

> Hi Discovery,
>
> Over the past few years, my anecdotal impression is that search results
> from Wikipedia have become less and less prominent when I use major web
> search engines.
>
> I'm aware that Discovery is working on internal search features including
> cross-project search, and that WMF people working on readership are trying
> to increase the dwell time and number of pages that Wikipedia visitors
> spend on Wikipedia. Has anyone analyzed trends for web search engine
> rankings of Wikipedia articles, particularly over the last few years? Also,
> is anyone analyzing what would be required to increase the rankings of
> Wikipedia articles (and information from sister sites, such as Wikisource
> and Commons) when people use web search engines?
>
> Thanks,
>
> Pine
>
>
> _______________________________________________
> discovery mailing list
> [email protected]
> https://lists.wikimedia.org/mailman/listinfo/discovery
>
>
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