On Tue, Jul 16, 2019, 20:38 Niclas Hedhman <[email protected]> wrote:
> On Wed, Jul 17, 2019 at 12:40 AM Joan Touzet <[email protected]> wrote: > > > This is *not* a simple topic and just a single word or > > layout choice can change the results of your entire survey. Perilous!) > > > > And that doesn't sets off all the warning lights on the panel?? In my book, > a methodology that is that volatile shouldn't be used, and better > approaches should be searched for. > > // Niclas > Alarm bells? Of course, first you have lies, damned lies, and then you have statistics. More to the point, I administered thousands of hours of surveys to medical and business professionals as a youth and was allowed no deviation or clarifications (unless it was scripted for backup), all I could do was be friendly, ask the stated question and record answers. That's because the dozens of clients paid for accurate research designed by the firm's educated and precise survey authors under contract by the clients to get them accurate data they could use to run their business/design their education campaign/understand the markets and businesses within their umbrellas. Professional guidance is very useful in market research. It keeps you from lying to yourself and from being lied to.
