The Mozilla community seeks broad input before important security decisions 
like changing the Firefox UI, but it almost never receives any input from one 
important group – website owners themselves. 

To remedy this, Entrust Datacard surveyed all of its TLS/SSL web server 
certificate customers over three days (19-21 September 2019) concerning website 
identity in browsers, browser UIs in general, and EV browser UIs in particular. 
 We have received 504 responses from customers to date, and more responses are 
still coming in. Respondent company size ranged all the way from 1-99 employees 
to over 20,000 employees.

Here is a summary of the respondent results so far for the six questions listed 
below.

(1) *97%* of respondents agreed or strongly agreed with the statement: 
"Customers / users have the right to know which organization is running a 
website if the website asks the user to provide sensitive data."

(2) *93%* of respondents agreed or strongly agreed with the statement “Identity 
on the Internet is becoming increasingly important over time.”

(3) When respondents were asked “How important is it that your website has an 
SSL certificate that tells customers they are at your company's official 
website via a unique and consistent UI in the URL bar?” *74%* said it was 
either extremely important or very important to them. Another *13%* said it was 
somewhat important (total: *87%*).

(4) When respondents were asked “Do you believe that positive visual signals in 
the browser UI (such as the EV UI for EV sites) are important to encourage 
website owners to choose EV certificates and undergo the EV validation process 
for their organization?” *73%* said it was either extremely important or very 
important to them. Another *17%* said it was somewhat important (total *90%*).

(5) *92%* agreed or strongly agreed with the statement: “Web browser security 
indicators should be standardized across different browsers to make the UI 
easier for users to understand.”

(6) Finally, when asked “Do you think browsers should standardize among 
themselves on a common Extended Validation UI so that it appears roughly the 
same in all browsers?” *91%* said yes.

Here is the distribution of respondents by number of employees:

504 enterprise responses total

Organization Size by Employee Count

11;40%    1 to 99 employees
12.72%    100 to 499 employees
 9.65%    500 to 999 employees
26.10%    1,000 to 4,999 employees
17.76%    5,000 to 19,999 employees
20.83%    20,000 or more employees
 1.54%    Don't know

It’s important for Mozilla to consider all relevant information when making 
security decisions – and the opinions of these website owners are important.  
They believe users have a right to know which organization is running a website 
before users hand over sensitive information, and they think browser UIs should 
be standardized across all browsers, including a standardized EV UI.

For this reason, we urge Mozilla to listen to website owners and not eliminate 
the EV UI in Firefox 70.  Instead, Mozilla should work with other browsers to 
come up with common UI design elements, including for the EV UI, and engage in 
minimal user training on what the unified UIs mean.  

We again recommend the binary Apple UI to all browsers, which works in both 
desktop and mobile environments and distinguishes between EV/identity sites 
(with a green lock symbol and URL) and DV/anonymous sites (with a black lock 
symbol and URL) – check it out in an iPhone.  (Apple did not eliminate the EV 
UI, as some has erroneously said.)  This is easy for users to understand at a 
glance.  

Taking away the EV UI in Safari means users have no easy way of knowing whether 
a site asking them for sensitive information has a known identity (little or no 
phishing) or is anonymous (lots of phishing). 
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