Hi Heiko, all! Am Montag, den 25.01.2016, 14:45 +0100 schrieb Heiko Tietze: > To me, design is all about analysis and structure, and less of > creativity. You tell a story with graphics and illustration instead > of the text. And the question is rather what story we want to tell. > The UX guys call this a "vision" [1] :-)
I'd like to object (a bit) :-) Even Mechanical Engineering is about designing something - after analyzing the problem (requirements / constraints / context) it still needs some creativity and experience to deliver good solutions. Of course, it also needs testing (and I currently consider our discussions as expert reviews I do highly appreciate). Now then... > Some ideas for the marketing people: > > Libreoffice is > * Easy to use (Illustrated with polygonal lines in b/w) > * Professional (Indicated by the letter-spacing) > * User-centered (Dog-ears as in normal life) > * Versatile (The logo could be enhanced with brush strokes in our > rainbow colors; Looking through Google images after search for 'brush > stroke rainbow' we could also show some history in the rainbow stroke > coming from a less colored world. Or whatever, actually its just the > turbulence that is like) Sorry, I'm a bit lost - are these proposals how marketing guys might describe the logo, or does this directly to the HIG foundations at [1]? If you like to know more about the requirements / constraints I had in mind, I can provide some explanations. > [1] https://wiki.documentfoundation.org/Design/HIG_foundations#Vision > Sharp corners and flat design could be understood as modern, whilst > the logo today has round edges (like) and an embossed effect > (dislike), attributable as old-school. Is this intentional? Or is my > interpretation wrong. From the beginning, the basic logo was available in several versions - e.g. black/white, color, and contemporary (see branding at [2]). So indeed, the contemporary version (embossed) is clearly outdated now. Apart from the color / effects, there have been two different versions of the logo (TDF official and community) - unfortunate to work with. Addressing this issue allowed to also touch-up the document logo which is now more "edgy" and has a different aspect ratio - so yes, right interpretation. Plus improvements in: spacing, alignment, ... [2] https://wiki.documentfoundation.org/Marketing/Branding > BTW: I miss Math in the splash logo. Its color never blended well > with the others, maybe that was the reason for you to omit it here. Somehow yes, somehow no. The first question is whether Math is to be considered a core module as e.g. Writer. In the initial icon set (see [3] for info and sources) I considered it to be a supplemental module like Chart - and that led to: * LibO Main: Gray (proposed: white on dark green background) * LibO Core Module: Color (equals competition) * LibO Supplemental Module (e.g. Chart, Macros, ...): Gray + Slight Color for module icon (proposed: not yet defined) So, how to treat the modules? Is there any reference for that? In any case, I will start working on the symbols for these extra modules... [3] https://wiki.documentfoundation.org/Design/Whiteboards/LibreOffice_Initial_Icons Have a nice evening! Christoph > 2016-01-24 22:22 GMT+01:00 Christoph Noack <[email protected]>: > > Hi Heiko, > > > > thanks for the fast and concise feedback :-) > > > > @ all: Since the links didn't survive the formatting in my previous > > mail, here is another attempt (for overview and user page): > > > > https://wiki.documentfoundation.org/images/2/25/LibreOffice_LogoImp > > rovements2016_Ideation.png > > > > https://wiki.documentfoundation.org/User:ChristophNoack/LogoImprove > > ments2016 > > > > > > Am Samstag, den 23.01.2016, 23:45 +0100 schrieb Heiko Tietze: > > > On Saturday, 23 January 2016 23:02:34 CET Christoph Noack wrote: > > > > What are your initial thoughts, pros, cons, or ideas? [...] > > > > > > The logo is perfect, especially in monochrome with the enlarged > > > character spacing for the TDF letters. > > > I'm not a fan of the bright green (the old branding color was > > nicer) > > > in particular combined with the white font. > > > > You're talking about the splash, right? Yes, I've spend most of the > > time iterating the logo variants and (first) module symbols. Then I > > started building other graphics - e.g. the splash. There I picked a > > slightly brighter green from the LibO palette. It seems that it is > > still hard to choose a green tone that is both "fresh" and friendly > > to > > the eyes (with regard to color reproduction on different displays). > > Got > > it, needs some refinement :-) > > > > What's your impression with regard to the green in the colored > > "Libre" > > in separate logo? > > > > > > > And the lemons could be attributed as sour rather than > > > fresh. However, I'm not a designer, so don't care too much. > > > > That was just an idea when I worked on the splash - you've totally > > got > > the message. Working with new features of LibreOffice Fresh > > sometimes > > is slightly sour. (We need to add sugar.) > > > > > > > > From the UX POV the colored text in IconsInclMotif are > > > > questionable. In particular the yellow is hard to read. And the > > > > green of the logo interferes with Calc's green. > > > > Agreed. The text was temporarily added to explain the module > > symbols - > > I altered the yellow a bit (one step darker according LibO > > branding). > > For any real use (website, print material) it might need further > > tweaking. > > > > What do you (all) think about the module symbols? I tried to > > simplify > > the current ones whilst keeping the metaphor. Now monochrome, they > > should be more versatile - even if visually adapted for other use > > cases > > (or used with "modern" UI designs, e.g. when used on tiles). For > > better > > evaluation, I've added separate symbols to the source/overview > > files. > > > > The "LibO green" vs. "Calc green" issue was tricky from the > > beginning - > > I wanted to use some color on the main logo. There has been > > feedback > > (on the lists, in bug 96835) that the gray LibO logo is too similar > > to > > other document icons (in small size). Thus, I used a different > > background shape and made the logo larger / the green darker (in > > comparison to Calc). Maybe not yet sufficient ... although I'm > > unaware > > of any OS where the LibO and Calc icons are used in parallel > > (please > > correct me, if I'm wrong). Any other ideas? > > > > > The wallpaper feels a little bit untidy and irritating. To me, > > the > > > dog-ear triangle from the logo without the page doesn't work. > > > > Do you mean the triangle used as background pattern (=motif)? > > > > > > > Last but not least the bugs have a friendly but warning color, > > very > > > nice. Maybe you can make the bugs a little bit cuter, laydbugs > > > perhaps? :-) > > > > Phew ... even more cute? ;-) Maybe someone could lend me a hand and > > give it a try? > > > > > Cheers, > > > > Heiko > > > > Again, thanks for the clear feedback! Any further opinions? > > > > PS: Currently I do stick to the LibO color palette, although it > > might > > need improvements as well. One step at a time :-) > > > > Cheers, > > Christoph > > -- To unsubscribe e-mail to: [email protected] Problems? http://www.libreoffice.org/get-help/mailing-lists/how-to-unsubscribe/ Posting guidelines + more: http://wiki.documentfoundation.org/Netiquette List archive: http://listarchives.libreoffice.org/global/design/ All messages sent to this list will be publicly archived and cannot be deleted
