On Dec 31, 2007, at 1:10 PM, Nate Bargmann wrote:
We must be careful not to offend. Companies now spend untold time and
money searching through languages of all sorts to be sure that a new
product or merged company name is not offensive. If even one
person^Wattorney finds it offensive^Wlucrative it is certain that a
lawsuit will be filed.
It's PC insanity and it shows no sign of stopping any time soon.
While that may be some of it, I suspect a bigger concern is whether
the name can be trademarked. Companies have learned over time that
names with common words in them (say, "Windows") are much harder to
trademark and defend than made-up names.
There's also the increasingly full domain name space to contend with.
If you make up a silly name it's more likely the domain will still be
available. These days it's not very smart to give something a
descriptive name if the <name>.com domain is already taken, and most
of them are.
--
To UNSUBSCRIBE, email to [EMAIL PROTECTED]
with a subject of "unsubscribe". Trouble? Contact [EMAIL PROTECTED]
