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presents Dale Carnegie
Connections
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Elevator Presentation
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Part of branding yourself is how you introduce yourself to others. This
includes how you dress, speak and what you say. You want your elevator
presentation to be to the point and have the end in mind. This means that you
want to clearly state your business objective of ideally who you need to meet,
both from a direct client perspective and from strategic alliance perspective.
Meaning that it is more important for people who meet to find out the people you
need to meet over what you do. Most people in networking situations are
conditioned to ask so what do you do? Rather than so who do you need to
meet? Or, even better, so who do I know that you need to meet?, which is
really what you are after.
Ever day there are situations that require you to provide an elevator
presentation of who you need to meet or what you do. Talking to someone in an
elevator or waiting room, playing golf or tennis, at a business networking
breakfast, business meeting or just speaking with your neighbor are examples. In
these situations you need to confidently state who you are looking to meet and
what you do. Specifically, your elevator presentation is used in an open
environment where there are many business executives introducing themselves to
the entire group. This is the forum where you must shine. The key now, according
to Dale Carnegie and others, is HOW you say it not so much WHAT you say. The
three elements in making a presentations or introductions are visual, vocal and
content. A recent statistic shows that 55% is visual, 38% vocal and 7% the
actual content.
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How to Win Respect for Your Ideas from Dale Carnegie
Training
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Everyone has his or her own ideas and opinions in the workplace. Getting
everyone to listen and consider each other's perspective open-mindedly can be a
difficult task. However there are techniques to promote open communication.
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Carnegie Coach
Tips for Success from Dale Carnegie Training
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When you are dealing with clients face to face, you rely on making a good
first impression in order to win their confidence. Studies have shown that
lasting impressions are made in the first three or four minutes of contact. We
spend the rest of the time we know the person - whether it's half an hour or a
lifetime - reinforcing or modifying that initial impression.
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What members are saying about Contact Advocate
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"I receive more solid business leads in one Exchange event than some of my
other groups over an entire year!"
"I closed a technology-related client on a $10 million deal about three
months after my first Exchange event!"
"We were able to close over $75,000 worth of printing business in the
first few months we were involved from direct and indirect contacts we met at
your events."
"I promoted my trade show event, our largest and most important event of
the year, through Contact Advocate and its email network of over 55,000 business
executives through a New England Exchange sponsorship. Not only did I see a
significant spike in attendance but also in tabletop sales, ranging from New
York to Boston. I would recommend Contact Advocate and their event promotional
tools without hesitation."
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Procedures
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