>>> > > THIS IS GOOD... >>> > > >>> > > just send it along to someone >>> > > else...A really good example of Power To The People!!! and, I >>> > > think, a positive use of technology.... >>> > > I love some of the small, creative and persistent ways people find to >>> > > protest injustice in the world. It's worth reading this one thru. >>> > > Nike now lets you personalize your shoes by submitting a word or >>> > > phrase which they will stitch onto your shoes, under the swoosh. So >>> > > Jonah Peretti filled out the form and sent them $50 to >>> > > stitch"SWEATSHOP" on to his shoes. >>> > > Here's the response he got... >>> > > * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * >>> > > From: >>> > > "Personalize, NIKE iD" [EMAIL PROTECTED] >>> > > To: "'Jonah H. Peretti'" [EMAIL PROTECTED] >>> > > Subject: RE: Your NIKE iD order o16468000 >>> > > Your NIKE iD order was cancelled for one or more of the following >>> > > reasons: >>> > > 1) Your Personal iD contains another party's trademark or other >>> > > intellectual property >>> > > 2) Your Personal iD contains the name of an athlete or team we do >>> > > not have the legal right to use >>> > > 3) Your Personal iD was left blank. Did you not want any >>> > > personalization? >>> > > 4) Your Personal iD contains profanity or inappropriate slang, and >>> > > besides, your mother would slap us. >>> > > If you wish to reorder your NIKE iD product with a new >>> > > personalization please visit us again at www.nike.com >>> > > Thank you, NIKE iD >>> > > >>> > > From: "Jonah H. Peretti" [EMAIL PROTECTED] >>> > > To: "Personalize, NIKE iD" [EMAIL PROTECTED] >>> > > Subject: RE: Your NIKE iD order o16468000 >>> > > Greetings, >>> > > My order was canceled but my personal NIKE iD does not violate >>> > > any of the criteria outlined in your message. The Personal iD on my >>> > > custom ZOOM XC USA running shoes was the word "sweatshop." >>> > > Sweatshop is not: >>> > > 1) another's party's trademark, >>> > > 2) the name of an athlete, >>> > > 3) blank, or >>> > > 4) profanity. >>> > > I choose the iD because I wanted to remember the toil and labor of >>> > > the children that made my shoes. Could you please ship them to me >>> > > immediately. >>> > > Thanks and Happy New Year, Jonah Peretti >>> > > >>> > > From: "Personalize, NIKE iD" [EMAIL PROTECTED] >>> > > To: "'Jonah H. Peretti'" [EMAIL PROTECTED] >>> > > Subject: RE: Your NIKE iD order o16468000 >>> > > Dear NIKE iD Customer, >>> > > Your NIKE iD order was cancelled because the iD you have chosen >>> > > contains, as stated in the previous e-mail correspondence, >>> > > "inappropriate slang". If you wish to reorder your NIKE iD product >>> > > with a new personalization please visit us again at nike.com >>> > > Thank you, NIKE iD >>> > > >>> > > From: "Jonah H. Peretti" [EMAIL PROTECTED] >>> > > To: "Personalize, NIKE iD" [EMAIL PROTECTED] >>> > > Subject: RE: Your NIKE iD order o16468000 >>> > > Dear NIKE iD, >>> > > Thank you for your quick response to my inquiry about my custom >>> > > ZOOM XC USA running shoes. Although I commend you for your >>> > > prompt customer service, I disagree with the claim that my personal >>> > > iD was inappropriate slang. After consulting Webster's Dictionary, I >>> > > discovered that "sweatshop" is in fact part of standard English, and >>> > > not slang. >>> > > The word means: "a shop or factory in which workers are employed >>> > > for long hours at low wages and under unhealthy conditions" and its >>> > > origin dates from 1892. So my personal iD does meet the criteria >>> > > detailed in your first email. >>> > > Your web site advertises that the NIKE iD program is "about >>> > > freedom to choose and freedom to express who you are." I share >>> > > Nike's love of freedom and personal expression. The site also says >>> > > that "If you want it done right...build it yourself." I was thrilled to >>>be >>> > > able to build my own shoes, and my personal iD was offered as a >>> > > small token of appreciation for the sweatshop workers poised to help >>> > > me realize my vision. I hope that you will value my freedom of >>> > > expression and reconsider your decision to reject my order. >>> > > Thank you, Jonah Peretti >>> > > >>> > > From: "Personalize, NIKE iD" [EMAIL PROTECTED] >>> > > To: "'Jonah H. Peretti'" [EMAIL PROTECTED] >>> > > Subject: RE: Your NIKE iD order o16468000 >>> > > Dear NIKE iD Customer, >>> > > Regarding the rules for personalization it also states on the NIKE iD >>> > > web site that "Nike reserves the right to cancel any personal iD up to >>> > > 24 hours after it has been submitted". In addition, it further explains: >>> > > "While we honor most personal iDs, we cannot honor every one. >>> > > Some may be (or contain) other's trademarks, or the names of >>> > > certain professional sports teams, athletes or celebrities that Nike >>> > > does not have the right to use. Others may contain material that we >>> > > consider inappropriate or simply do not want to place on our >>> > > products. >>> > > Unfortunately, at times this obliges us to decline personal iDs that >>> > > may otherwise seem unobjectionable. In any event, we will let you >>> > > know if we decline your personal iD, and we will offer you the >>> > > chance to submit another." With these rules in mind, we cannot >>> > > accept your order as submitted. If you wish to reorder your NIKE >>> > > iD product with a new personalization please visit us again at >>> > > www.nike.com >>> > > Thank you, NIKE iD >>> > > >>> > > From: "Jonah H. Peretti" [EMAIL PROTECTED] >>> > > To: "Personalize, NIKE iD" [EMAIL PROTECTED] >>> > > Subject: RE: Your NIKE iD order o16468000 >>> > > Dear NIKE iD, >>> > > Thank you for the time and energy you have spent on my request. I >>> > > have decided to order the shoes with a different iD, but I would like >>> > > to make one small request. Could you please send me a color >>> > > snapshot of the ten-year-old Vietnamese girl who makes my shoes? >>> > > Thanks, Jonah Peretti >>> > > >>> > > As one forwarder writes: >>> > > ... this will now go round the world much farther and faster than any >>> > > of the adverts they paid Michael Jordan and more than the entire >>> > > wage packet of all their sweatshop workers in the world to do... >>> > > I normally avoid making a plea to pass on these things, but this time >>> > > I say: JUST DO IT ae.roy
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