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COMPANY UPDATE -
UNICO is happy to announce the release of a new product offering. Our Independent News subsidiary will now be offering a unique and valuable service to local advertisers. Through an arrangement with large, national printers with in four states, The Independent News will now be offering local advertisers the opportunity to cost effectively compose, print and mail glossy inserts through its weekly newspapers.
Additionally, this arrangement allows The Independent News the opportunity to provide these incredibly effective advertising vehicles for businesses in other newspaper markets as well. With a vast network of contacts through its many associations including IFPA (Independent Free Papers of America) and MACPA (Mid Atlantic Community Papers Association) The Independent News is in prime position to drastically increase revenue over the next twelve months with these exciting new products. With a circulation of over 90,000, The Independent News will begin running promotions for these new products in its papers beginning next week. Through word of mouth and internewspaper networking, several prospects have already begun gearing up to utilize these flyers. In addition to glossy, many other configurations will be available for advertisers including detach cards, coupon booklets, tab size offset flyers and more.
The Independent News will later this summer begin publishing a monthly glossy magazine to compete with publications like The Consumer's Shopping Guide and Clipper Magazine. "While these other publications have cropped up in markets all over the country, they must charge considerably more for their ads than what we'll be able to offer," says Joe Nicastro.
With the market dominance of The Independent News, built in overhead and lower than solo mail insert delivery cost, this product should generate market buzz as an incredible value.
Aside from large papers like the New York Times and USA Today, smaller papers don't often include this type of product capability into their mix. Knowing that traditional newspaper revenue streams like Display Advertising "ROP", client provided inserts and classifieds are only the tip of the "earnings iceberg", UNICO remains on the cutting edge in its pursuit of growth.
Best Wishes,
Joe Nicastro
President
Visit www.unicoholdings.com, www.21stcenturymarkets.com/uico.htm, and www.21stcenturymarkets.com/091200uicospotlight.htm to learn more about Unico.
If you have any questions, email us at [EMAIL PROTECTED].
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