I'd just like to say that, until I say otherwise, I am fully behind Jaroslaw, and you can count what he says as echoed by me.
On Tuesday 15 November 2011 23:04:40 Jaroslaw Staniek wrote: > On 15 November 2011 08:15, Boudewijn Rempt <b...@valdyas.org> wrote: > > On Saturday 12 November 2011 Nov, Jaroslaw Staniek wrote: > >> Hello, > >> Presentation on branding we had today at the sprint: > >> > >> http://community.kde.org/Calligra/Meetings/Fall_2011_meeting/Minutes#Bra > >> nding > >> > >> Please discuss here about important things like terms of use of the > >> logo in the context of the Calligra Project (not about logo as it's > >> already decided). The guidelines is a draft! > > > > Well, on the whole, I think these guidelines are way too strict and far > > away from the free software spirit. > > > > Page 2: > > > > "the product it is used for is made using a documented > > procedures of preparing Calligra Suite software as > > published on http://www.calligra-suite.org/distributing, " > > > > s/procedures/procedure/, s/of/for/ to make it English. > > Thank you for reviewing, Boud. > Fixed, thanks. > > > Why does the procedure needs to be document? I'm fine with any > > distribution packaging Calligra, whether they document their procedure > > or not. > > That's not what I mean and I can see only now maybe it should sound like: > > "the product it is used for is prepared in compliance with Calligra > Suite Distribution Guidelines as published on > http://www.calligra-suite.org/distributing"; > > Nobody should be worried because of the Distribution Guidelines - > generic rules that all you would take for granted anyway (but it's > easy to be surprised each time someone even unintentionally breaks the > rules; something of this sort: using custom build flags that expose > hidden alpha features while keeping the stable version number). > > > " official approval is given by KDE e.V. for its use in this > > purpose" > > > > I don't think KDE e.V. can do that -- I think it's not the e.V.'s job to > > decide who can use the Calligra logo when packaging Calligra for a > > distribution. Before we can have this requirement, we need to verify > > that with KDE e.V. > > Ok, TODO: check. There is 1a) 'or' 1b) so this part can be easily > changed or removed. > > > "May be used if an official part of the Calligra Suite software > > (decided using the rules in 1.) is part of the complete > > product, if it is made clear that only this part is officially > > approved and compliant with the procedures" > > > > What procedures? And I don't like the "officially" here. > > "2. If the Calligra Suite software or its part (decided using the > rules in 1.) is used as a part of another complete product, this logo > may be only used if it is made clear that it refers only to the part > of the product derived from Calligra Suite software and not the > complete product." > > So: removed officialism and procedures (the latter is mentioned in 1. > and that is enough). > > > "Permission has been given to use the official Calligra Suite logo > > on clothing (shirts, hats, etc) as long as they are made by a > > Calligra developer and not sold for profit." > > > > I think everyone should be free to produce t-shirts and what-not with the > > logo and sell them, even for a profit. I'm even fine with people > > changing the logo, like was done for the sprint t-shirt. > > The selling part is added after debian (may be indeed a dead rule > though as noted elsewhere), so OK. > For the modification part, I have to oppose; we probably want to vote > or something. "Us" changing the logo is not 100% the same as changing > the logo by 3rd parties. Enforceability of the rule is another thing > but that is all why we're talking about the document as a guideline, > i.e. suggestion. > > > Page 3: > > > > "Alternatively solid white logo on solid black background can be > > used when it better fits. The note about border apply to this case > > too." > > > > I wouldn't demand black -- it would mean the sprint t-shirts are in > > violation :-). Any solid color should be fine, especially for > > merchandise like t-shirts. > > Of course thanks to KO for the sponsorship effort. > Obviously I hope next time something can be done without a need for > distorting the logo. The current t-shirts design ( > http://www.valdyas.org/~boud/calligra_2011_2_group_foto.jpg ) breaks > most basic guideline point used in any branding based on visual > identity. I have just not seen the t-shirt before while constructing > the guidelines (that have no novel parts anyway, all of it is > standard). This time artistic vision prevailed. Good thing is the > solid white color - it's compliant :) > > If it is surprising to someone I criticize things this way, look at > all the versions of Qt t-shits. Qt logo kept intact there since it's > #1 rule, anyone wanting to have logo and not just graphical template. > Artists still can express their creativeness as it can be observed > e.g. on the QtCS t-shirt ( http://twitpic.com/5cs05n/full - the Qt > logo is used at the back, not distorted, no 'noise'). (BTW: They have > the 'Code less...' text as optional and we can have "Engine" text or > any other added too and published within the guidelines. > > Exception for t-shirts with solid dark (or very light) background and > contrasting colors is an option. Solid color and not, say, flower > pattern in the background. > > > Page 4: > > > > "Always reproduce the complete Calligra Suite logo as the > > electronic artwork provides. Do not alter the logo in any way. Do > > not redesign it, redraw, animate. Do not alter the proportions of > > the logo or rotate it or render it three dimensions. Do not use any > > part of the logo as a decorative element, background, or pattern." > > > > I'd be fine with patterns, backgrounds or using it as decoration -- why > > not? > > Because we're looking at logo, not graphics template provided for > creating variations on the topic. > I give an example: after first look at the sprint t-shirt ( > http://www.valdyas.org/~boud/calligra_2011_2_group_foto.jpg ) it is > not instantly obvious it's all about Calligra, since there is no logo > with the full clearance zone as defined by the guideline that > separates logo from the artwork. The added pilcrow (ΒΆ) is geeky at > first sight, it makes the t-shirt in fact sprint t-shirt, not official > Calligra t-shirt, and that was the goal I think. > > I did somehow explain why would we want to restrict ourselves - to > introduce and maintain identity. Either we provide artwork for any > 'creations' - then there is no logo or we build up identity helping > creative people use it without distorting. > > Please note that the language is not perfect. It may even sound as if > there is implied threat for punishment. I have never had this in mind. > Regarding the text, this was a start and I corrected it above thanks > to your notes. > Let's think about all this text as a guideline, advice and request for > 3rdparties with assumed good will. _______________________________________________ calligra-devel mailing list calligra-devel@kde.org https://mail.kde.org/mailman/listinfo/calligra-devel
