On Mon, 08 Jun 2009, olafbuddenha...@gmx.net wrote:

> I think it's important to make the mission statement as concise as
> possible. Adding anything more is always a tradeoff. Does it really
> make the statement clearer and more appealing; or does it only make it
> harder to grasp, and distracts from other important points?

If you must have a mission statement keep it under 35 words - the usual 
advice.

However, a statement of goals and objectives would be much better.

I suspect that mission staements are usually public relations exercises.  
Me being cynical.

Phil.

-- 
  Philip Charles; 39a Paterson Street, Abbotsford, Dunedin, New Zealand
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