On Mon, 08 Jun 2009, olafbuddenha...@gmx.net wrote:
> I think it's important to make the mission statement as concise as > possible. Adding anything more is always a tradeoff. Does it really > make the statement clearer and more appealing; or does it only make it > harder to grasp, and distracts from other important points? If you must have a mission statement keep it under 35 words - the usual advice. However, a statement of goals and objectives would be much better. I suspect that mission staements are usually public relations exercises. Me being cynical. Phil. -- Philip Charles; 39a Paterson Street, Abbotsford, Dunedin, New Zealand +64 3 488 2818 Fax +64 3 488 2875 Mobile 027 663 4453 phil...@copyleft.co.nz - personal. i...@copyleft.co.nz - business