On Wed, Jun 28, 2023 at 5:23 AM Yoav Weiss <[email protected]> wrote:

>
> On Tue, Jun 27, 2023 at 9:43 PM John Delaney <[email protected]>
> wrote:
>
>> Thanks, Yoav and Rick for the questions/discussion. See responses below.
>>
>> Can you expand (or point to existing docs) about the differences between
>>> this and PCM? What's the likelihood of future convergence? What are
>>> developers expected to do in the meantime?
>>>
>>
>> Unfortunately, while we were able to converge with the PCM authors on
>> nomenclature
>> <https://github.com/privacycg/private-click-measurement/pull/75>, the
>> Attribution Reporting API differs substantially from PCM in quite a few
>> ways. We don’t have a detailed write-up of all the differences, but if it
>> seems useful we can draft a document in our repo outlining detailed
>> differences (tracking issue here
>> <https://github.com/WICG/attribution-reporting-api/issues/866>). Here is
>> a short summary:
>>
>>
>>    -
>>
>>    ARA has support for "viewed" impressions, where PCM only supports
>>    clicks
>>    -
>>
>>    The ability for attribution to be scoped to, and reports sent to,
>>    third parties (issue
>>    <https://github.com/privacycg/private-click-measurement/issues/57>)
>>    -
>>
>>    Registration is performed via different mechanisms, HTTP headers for
>>    ARA, PCM uses a combination of html attributes and .well-known request
>>    parsing (see this issue
>>    <https://github.com/privacycg/private-click-measurement/issues/93> as
>>    an example of divergence)
>>    -
>>
>>    Reports contain different types of information, for example a 64-bit
>>    identifier in event-level ARA, and an 8 bit identifier PCM
>>    -
>>
>>    Different limitations on the number and timing of reports which are
>>    sent (issue
>>    <https://github.com/privacycg/private-click-measurement/issues/95>)
>>
>>
>> There is some documentation on high-level design dimensions within PATCG
>> here
>> <https://github.com/patcg/docs-and-reports/blob/main/design-dimensions/README.md>
>> .
>>
>> Future convergence right now is not entirely clear, but it's something we
>> are actively working on in the PATCG.
>>
>> We expect that developers will develop for these measurement APIs when
>> they are providing value for their use-cases and customers, and that this
>> will require multiple different implementations switched on UA currently.
>> It's worth noting that, at present, the API surfaces for these two APIs do
>> not conflict with each other (PCM won't cause any issues in Chrome and vice
>> versa).
>>
>>  +1. I spent 30 min looking over open issues, and while many didn't have
>>> responses yet they largely all felt like possible future extensions. Here's
>>> a couple which seemed to me to be worthy of at least a response or
>>> follow-up (if not a resolution) before I'd be comfortable approving the
>>> I2S. There may be others though, so I'd appreciate at least a quick triage
>>> pass by experts on the team to focus API owner attention on the issues
>>> which may cause future compat problems or otherwise inhibit an
>>> interoperable implementation.
>>
>>
>> We went through and added a "compat" label for issues that we feel have
>> compat risk. For the issues linked here, we are following up on those
>> individually and will provide an update soon.
>>
>
> Thanks! Going through the issues
> <https://github.com/WICG/attribution-reporting-api/issues?q=is%3Aissue+is%3Aopen+label%3Acompat>,
> I see a couple that I'm not sure have real compat implications, but 4 more
> that do seem like it'd be good to settle (or at least have a mental image
> of future-compatible changes) before shipping.
>

Reviewing the current state of those issues, it seems things are in pretty
good shape, with a few small loose ends to tie up that don't seem too risky
to. me.

LGTM1


>
>> On Mon, Jun 26, 2023 at 12:08 PM Rick Byers <[email protected]> wrote:
>>
>>> There's clearly a lot of interop risk around all the different proposals
>>> in this space. At the same time, it's clear this is one of the most
>>> important aspects to the ads industry and so the huge amount of
>>> collaborative experimentation and open sharing of information on pros/cons
>>> seems net beneficial to the industry to me. I'm optimistic that we'll see
>>> convergence over time.
>>>
>>> On Mon, Jun 26, 2023 at 6:01 AM Yoav Weiss <[email protected]>
>>> wrote:
>>>
>>>> A few words with my spec-mentor hat on:
>>>> * I reviewed the specification, and I believe it is well-integrated
>>>> with other web platform specifications.
>>>> * There's one case where I think the algorithm can be more precise
>>>> <https://github.com/WICG/attribution-reporting-api/issues/806>, but I
>>>> wouldn't consider this a blocker.
>>>> * The choice of JSON header values is non-orthodox, but I was convinced
>>>> that Structured Fields cannot support the API's use case. (due to nesting)
>>>> * There are 85 open issues. It'd probably be good to give them labels
>>>> that'd enable reviewers to see how many of them may impact compat.
>>>>
>>>
>>> +1. I spent 30 min looking over open issues, and while many didn't have
>>> responses yet they largely all felt like possible future extensions. Here's
>>> a couple which seemed to me to be worthy of at least a response or
>>> follow-up (if not a resolution) before I'd be comfortable approving the
>>> I2S. There may be others though, so I'd appreciate at least a quick triage
>>> pass by experts on the team to focus API owner attention on the issues
>>> which may cause future compat problems or otherwise inhibit an
>>> interoperable implementation.
>>>
>>> https://github.com/WICG/attribution-reporting-api/issues/488
>>> https://github.com/WICG/attribution-reporting-api/issues/221
>>> https://github.com/WICG/attribution-reporting-api/issues/220
>>> https://github.com/WICG/attribution-reporting-api/issues/358
>>>
>>> * One thing I just now realized (apologies for not catching this
>>>> sooner), is that it'd be better to fully integrate the FencedFrames
>>>> monkeypatch
>>>> <https://wicg.github.io/attribution-reporting-api/#fenced-frame-monkeypatches>
>>>> into the FencedFrames spec. I wouldn't consider this a blocker to shipping.
>>>>
>>>> On Fri, Jun 23, 2023 at 9:03 AM Yoav Weiss <[email protected]>
>>>> wrote:
>>>>
>>>>>
>>>>>
>>>>> On Tue, Jun 20, 2023 at 10:35 PM John Delaney <[email protected]>
>>>>> wrote:
>>>>>
>>>>>> Contact emails
>>>>>>
>>>>>> [email protected], [email protected]
>>>>>>
>>>>>> Explainer
>>>>>>
>>>>>> https://github.com/WICG/conversion-measurement-api/blob/main/EVENT.md
>>>>>>
>>>>>>
>>>>>> https://github.com/WICG/conversion-measurement-api/blob/main/AGGREGATE.md
>>>>>>
>>>>>>
>>>>>> https://github.com/WICG/conversion-measurement-api/blob/main/AGGREGATION_SERVICE_TEE.md
>>>>>>
>>>>>> Specification
>>>>>>
>>>>>> https://wicg.github.io/conversion-measurement-api
>>>>>>
>>>>>> Summary
>>>>>>
>>>>>> This API measures ad conversions (e.g. purchases) and attributes them
>>>>>> to ad interactions without using cross-site persistent identifiers like
>>>>>> third-party cookies. The API allows measurement through both event-level
>>>>>> reports sent directly from the browser, and aggregatable reports which 
>>>>>> can
>>>>>> be processed through a trusted service to create summary reports of
>>>>>> attribution data.
>>>>>>
>>>>>> While we believe the current version of the API covers the core use
>>>>>> cases, we are working in parallel to ship future updates with a number of
>>>>>> auxiliary features that are still in development, including multiple
>>>>>> aggregation service coordinator support and report verification, among
>>>>>> others.
>>>>>>
>>>>>> Blink component
>>>>>>
>>>>>> Internals > AttributionReporting
>>>>>> <https://bugs.chromium.org/p/chromium/issues/list?q=component:Internals%3EAttributionReporting>
>>>>>>
>>>>>> TAG review
>>>>>>
>>>>>> https://github.com/w3ctag/design-reviews/issues/724
>>>>>>
>>>>>> TAG review status
>>>>>>
>>>>>> Pending
>>>>>>
>>>>>> Risks
>>>>>>
>>>>>> Interoperability and Compatibility
>>>>>>
>>>>>> There are several other different attribution measurement proposals
>>>>>> from a variety of browser vendors and companies, each offering different
>>>>>> forms of privacy and utility.
>>>>>>
>>>>>> Safari has proposed and implemented Private Click Measurement (
>>>>>> https://privacycg.github.io/private-click-measurement/).
>>>>>>
>>>>>
>>>>> Can you expand (or point to existing docs) about the differences
>>>>> between this and PCM? What's the likelihood of future convergence? What 
>>>>> are
>>>>> developers expected to do in the meantime?
>>>>>
>>>>>
>>>>>>
>>>>>> Interoperable Private Attribution (
>>>>>> https://github.com/patcg-individual-drafts/ipa/blob/main/IPA-End-to-End.md)
>>>>>> has been proposed by Mozilla and Meta for Private Measurement within the
>>>>>> Private Advertising Technology Community Group. See
>>>>>> https://github.com/patcg-individual-drafts/ipa/issues/59 for our
>>>>>> position on this proposal.
>>>>>>
>>>>>
>>>>> I appreciate y'all's engagement with that proposal and your commitment
>>>>> <https://developer.chrome.com/docs/privacy-sandbox/attribution-reporting/chrome-shipping/#:~:text=Chrome%20would%20provide%20a%20careful%20migration%20to%20any%20possible%20interoperable%20replacement.>
>>>>> .
>>>>>
>>>>>
>>>>>>
>>>>>> Gecko: No official position (
>>>>>> https://github.com/mozilla/standards-positions/issues/791)
>>>>>>
>>>>>> WebKit: No official position (
>>>>>> https://github.com/WebKit/standards-positions/issues/180)
>>>>>>
>>>>>> Web developers: Positive engagement in origin trial from 9+ testers
>>>>>> <https://github.com/WICG/attribution-reporting-api/blob/main/ara-tester-list.md>
>>>>>>
>>>>>> See the post: Why Chrome plans to ship the Attribution Reporting API (
>>>>>> https://developer.chrome.com/docs/privacy-sandbox/attribution-reporting/chrome-shipping/)
>>>>>> for additional context on interop risk and how we are thinking about the
>>>>>> other proposals and the active work being done in this space.
>>>>>>
>>>>>> Ergonomics
>>>>>>
>>>>>> Attribution Reporting allows integration via HTTP headers and common
>>>>>> loading APIs, which are widely used for attribution measurement today to
>>>>>> ease adoption.
>>>>>>
>>>>>>
>>>>>> Activation
>>>>>>
>>>>>> A successful API flow involves registering multiple events across
>>>>>> multiple different navigations/pages. API reports contain either coarse 
>>>>>> or
>>>>>> encrypted information that can be difficult to compare directly with
>>>>>> cookie-based measurement. The current proposal includes a debugging mode 
>>>>>> to
>>>>>> facilitate testing and integration.
>>>>>>
>>>>>>
>>>>>> WebView application risks
>>>>>>
>>>>>> Does this intent deprecate or change behavior of existing APIs, such
>>>>>> that it has potentially high risk for Android WebView-based applications?
>>>>>>
>>>>>> No
>>>>>>
>>>>>>
>>>>>> Debuggability
>>>>>>
>>>>>> The proposal includes debugging features (
>>>>>> https://wicg.github.io/attribution-reporting-api/#issue-verbose-debug-report-request),
>>>>>> which are gated behind SameSite=None cookies to support migration from
>>>>>> existing cookie-based measurement to the Attribution Reporting API.
>>>>>>
>>>>>> Developer documentation on debug reports: Debug Attribution Reporting
>>>>>> <https://developer.chrome.com/docs/privacy-sandbox/attribution-reporting-debugging/>
>>>>>>
>>>>>> Developer documentation on Noise Lab: Experiment with summary report
>>>>>> design decisions
>>>>>> <https://developer.chrome.com/docs/privacy-sandbox/summary-reports/design-decisions/>
>>>>>>
>>>>>> Attribution Reporting API Internals: chrome://attribution-internals/
>>>>>>
>>>>>>
>>>>>> Will this feature be supported on all six Blink platforms (Windows,
>>>>>> Mac, Linux, Chrome OS, Android, and Android WebView)?
>>>>>>
>>>>>> No, this feature is not supported on Android WebView. We plan to
>>>>>> support WebView attribution measurement through Cross App and Web
>>>>>> Attribution Reporting  (
>>>>>> https://groups.google.com/a/chromium.org/g/blink-dev/c/gTvI5x-qex8/m/tK2huQq9AwAJ
>>>>>> )
>>>>>>
>>>>>> Is this feature fully tested by web-platform-tests
>>>>>> <https://chromium.googlesource.com/chromium/src/+/main/docs/testing/web_platform_tests.md>
>>>>>> ?
>>>>>>
>>>>>> Reports sent through the API are subject to large delays and noise. Most
>>>>>> tests
>>>>>> <https://source.chromium.org/chromium/chromium/src/+/main:third_party/blink/web_tests/wpt_internal/attribution-reporting/>
>>>>>> are currently internal web tests, and we are proposing new WebDriver
>>>>>> APIs <https://github.com/WICG/attribution-reporting-api/pull/843> to
>>>>>> support testing via web-platform-tests. See this doc
>>>>>> <https://docs.google.com/document/d/1WZ_absA9vSyeWNyzyrb8SEKiQdmV_bJUs3IZEsSB7lc/edit>
>>>>>> for more information on the complexities of testing this feature.
>>>>>>
>>>>>> DevTrial instructions
>>>>>>
>>>>>>
>>>>>> https://developer.chrome.com/docs/privacy-sandbox/attribution-reporting/
>>>>>>
>>>>>> Requires code in //chrome?
>>>>>>
>>>>>> False
>>>>>>
>>>>>> Tracking bug
>>>>>>
>>>>>> https://bugs.chromium.org/p/chromium/issues/detail?id=1014604
>>>>>>
>>>>>> Estimated milestones
>>>>>>
>>>>>> We intend to do an incremental ramp to 100% in Stable starting with
>>>>>> Chrome Release M115 (see https://chromiumdash.appspot.com/schedule).
>>>>>>
>>>>>>
>>>>>> Anticipated spec changes
>>>>>>
>>>>>> We have a number of auxiliary features we are planning to add support
>>>>>> for:
>>>>>>
>>>>>>    -
>>>>>>
>>>>>>    Report verification
>>>>>>    
>>>>>> <https://github.com/WICG/attribution-reporting-api/blob/main/report_verification.md>
>>>>>>    -
>>>>>>
>>>>>>    Flexible event-level configurations
>>>>>>    
>>>>>> <https://github.com/WICG/attribution-reporting-api/blob/main/flexible_event_config.md>
>>>>>>    -
>>>>>>
>>>>>>    Support for multiple aggregation services
>>>>>>    
>>>>>> <https://github.com/WICG/attribution-reporting-api/blob/main/AGGREGATE.md#data-processing-through-a-secure-aggregation-service>
>>>>>>    -
>>>>>>
>>>>>>    Custom lookback windows
>>>>>>    <https://github.com/WICG/attribution-reporting-api/issues/769>
>>>>>>    -
>>>>>>
>>>>>>    Aggregate debug reporting
>>>>>>    
>>>>>> <https://github.com/WICG/attribution-reporting-api/issues/705#issuecomment-1529717079>
>>>>>>
>>>>>>
>>>>>> These are backwards compatible changes which add new reporting
>>>>>> capabilities not possible in the core API.
>>>>>>
>>>>>> We anticipate potential changes to certain parameters and limits
>>>>>> <https://wicg.github.io/attribution-reporting-api/#vendor-specific-values>
>>>>>> in response to developer feedback.
>>>>>>
>>>>>> Link to entry on the Chrome Platform Status
>>>>>>
>>>>>> https://chromestatus.com/feature/6412002824028160
>>>>>>
>>>>>> Links to previous Intent discussions
>>>>>>
>>>>>> Intent to prototype:
>>>>>> https://groups.google.com/a/chromium.org/g/blink-dev/c/7B0ldtZR_68/m/GjLBu0n4DgAJ
>>>>>>
>>>>>> Intent to Experiment:
>>>>>> https://groups.google.com/a/chromium.org/g/blink-dev/c/jEnNpideO1Y/m/nlEDdjmnCgAJ
>>>>>>
>>>>>> Intent to Extend Experiment:
>>>>>> https://groups.google.com/a/chromium.org/g/blink-dev/c/jEnNpideO1Y/m/nlEDdjmnCgAJ
>>>>>>
>>>>>>
>>>>>> This intent message was generated by Chrome Platform Status
>>>>>> <https://chromestatus.com/>.
>>>>>>
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>>>>>> <https://groups.google.com/a/chromium.org/d/msgid/blink-dev/9402d8f1-1700-4eb3-8709-eaba907784aen%40chromium.org?utm_medium=email&utm_source=footer>
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>>>> <https://groups.google.com/a/chromium.org/d/msgid/blink-dev/CAL5BFfUD87zTwdL-bF-TkXO9ZDZx_Zsj%2B4MJQ0LZ3PSENVRzDw%40mail.gmail.com?utm_medium=email&utm_source=footer>
>>>> .
>>>>
>>>

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