On Wednesday 01 April 2009 17:48:56 you wrote: > A point I > didn't make in my blog post on this stuff is that the academic side, > while a nice market to play in, isn't terribly profitable. You have to > give "killer" discounts to play in many cases. Which in the case of a > low margin commodity business, is, in a real sense, a killer.
But aren't those killer discounts paid back in image building and advertisement savings? It would make sense for companies to invest in some academic partnerships/projects, to make the buzz, and build up an image of performance, reliability and trust. Something along the lines of: "see, this prestigious university/institution is using that company's product line, and they must know what they're talking about, so I should do it too." That seems to me like a short-term profitability loss, but a long-term gain since it could drive more sales. Cheers, -- Kilian _______________________________________________ Beowulf mailing list, Beowulf@beowulf.org To change your subscription (digest mode or unsubscribe) visit http://www.beowulf.org/mailman/listinfo/beowulf
