Personally, I look for specialty applications. Work smart not hard!
I myself am looking for outstanding marketers for a fire hot industry / telecom application. I have all of the correct "duckies" in a row, just need to send it to the market the correct way. [EMAIL PROTECTED] _____ From: [EMAIL PROTECTED] [mailto:[EMAIL PROTECTED] On Behalf Of Robert Goodyear Sent: Wednesday, April 25, 2007 6:55 PM To: Asterisk Users Mailing List - Non-Commercial Discussion Subject: Re: [asterisk-users] Marketing 101 Agreed. Highly-considered purchases like telco infrastructure are not as much a push as a pull sale. It's about being in the right place at the right time with all the right answers. Almost like buying a home. Since the turnover is SO long with core business process equipment, it's almost a beauty contest when the time comes around. A better analogy would probably be in luxury car buying. You need to look good, have a good feature set, be luxurious to drive, have all the right bells and whistles above and beyond basic requirements, and then of course have a track record of reliability and great service. Just my $.02 -- ------------------------------------------- Robert Goodyear Managing Partner Brand Up LLC Knight West 949.542.7001 DIRECT 949.542.7010 FAX 888.272.6387 x501 [EMAIL PROTECTED] [EMAIL PROTECTED] ------------------------------------------- On Apr 25, 2007, at 10:52 AM, SIP wrote: Businesses RARELY are in a position to choose new Telco systems providers. Oftentimes, that sort of decision is made by whomever leases them the office space, or was made once back in the beginning, and they've had no real reason to re-evaluate their service/provider. There are, however, plenty of Telco events where the providers hawk their wares and the installers tout their expertise. Cold Call/Networking/Word of Mouth are decent methods of getting your name out there as an alternative, but be prepared to run into a great many situations in which the system or provider they have 'works well enough' so they're not interested in changing. shadowym wrote: Thanks for the advice. Maybe I should clarify what I was asking. It's not so much the how but the what. What are people doing to get PBX Sales/Support business. I know how to get IT business but potential customers still see the Telco business as quite different and are used to using separate companies for that. What I was asking is how the traditional telco guys get new sales/support/consulting business. With IT it's usually a combination of cold call/networking/word of mouth. I'm hoping that Telco is the same but I never see any telco guys at networking events so I am thinking they cold call and advertise targeted at business owners. I'm not sure though. -----Original Message----- From: dave cantera [mailto:[EMAIL PROTECTED] Sent: Tuesday, April 24, 2007 9:12 PM To: Asterisk Users Mailing List - Non-Commercial Discussion Subject: Re: [asterisk-users] Marketing 101 shadowym, best thing to do is talk to a lot of consultants, coaches, and marketing people... take the approach you do with learning open source only reverse it... instead of reading source (internal) ask people (external)... it is a big undertaking and the most important task you have... marketing is a bigger task than the technical (for a tech anyway) don't go it alone.... nothing happens without marketing (and sales)... marketing is *not* sales... daveC shadowym wrote: I have some general questions about marketing. Lot's of technical info but I was wondering how people are getting the business to begin with. I'm from the IT end of things but Telco is quite a bit different. Is cold calling still the way to go or networking? General stuff like that. Are there any resources on the web I can search for? Any suggestions would be appreciated. _______________________________________________ --Bandwidth and Colocation provided by Easynews.com -- asterisk-users mailing list To UNSUBSCRIBE or update options visit: http://lists.digium.com/mailman/listinfo/asterisk-users -- Building Strong Relationships w/ Intelligent Customer Service -- Interlocking Business Solutions, LLC 856-380-0894 x5000 _______________________________________________ --Bandwidth and Colocation provided by Easynews.com -- asterisk-users mailing list To UNSUBSCRIBE or update options visit: http://lists.digium.com/mailman/listinfo/asterisk-users _______________________________________________ --Bandwidth and Colocation provided by Easynews.com -- asterisk-users mailing list To UNSUBSCRIBE or update options visit: http://lists.digium.com/mailman/listinfo/asterisk-users
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