Date : 19 Dec 2014
Time : 10.00 AM - 06.00 PM
Fee : 3500 BDT/Participant
Training venue :
UPDATE
UTC Tower (Ground Floor),
8 Panthapath,
Dhaka
Training Objective
Did you know that more marketing budget is being spent behind events and activation, rather than going for the traditional ATL (Above the Line) marketing of TVs and Radios? Events and Activation are part of BTL (Below the Line) direct marketing, where you can target specific sets of consumers according to your product’s needs, design specific campaigns for them which would solve the need of the consumers, and communicate with them directly on an one-to-one basis. Several advertising and event management firms are here in Bangladesh, which provide fantastic career opportunities for fresh graduates, and also for people who want to switch career tracks.
Who Should Attend
-It is a complete package on what you need to be done as an Event/Activation/BTL Manager.
-Event Planner.
-Activation Coordinator.
-any one interested.
Contacts for REG.
Mob: 01717801435
businessexpres...@gmail.com
Business Express
H:38/A (3rd Floor),
R: 9/A Dhanmondi,
Dhaka-1209
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Content of Training
The workshop is divided into three broad categories:
1. Basics of Below the Line Marketing
* What is below the line marketing?
* Basics of activation –types, objective and outcome
*Basics of events – types, objectives and outcome
* Examples of some of the best events and activations conducted globally
2. Details of Events and Activation
* Detailed analysis of the different types of events and activation conducted and their outcome
* Event Manager’s checklist – step by step guide on what needs to be done, how, why, and how to ensure fantastic quality of execution
* Event and Activation timeline
* Examples of some of the best events and activations conducted locally and globally, and their business outcome
* Team Activities
3. How to link your event with pre or post activation, or with ATL Media
* Different sort of forward or backward linkages of an event
* Step by step analysis on how the linkages can be done – what to do, how to do and why, and the possible business outcomes the overall program may bring
* Examples of some of the linkages conducted globally, and their business outcome
* Team Activities |
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Facilitator(s) Profile
G. Sumdany Don
Chief Inspirational Officer at Don Sumdany Facilitation & Consultancy
G. Sumdany Don is well known as one of the leading career consultants in this country. He is trained on “Facilitation and Training Skills” by certified Master-trainer Sarah Krasker under the Master Trainer Institute (France) and also by brand marketing guru, Trini Amador of BHC Consulting (USA). Don worked in the Fortune 500 Company - Philip Morris International (PMI) for 4.5 years and represented a PMI brand which is one of the top 10 global brands out of all product categories in the world. His expertise includes training people on how write a CV and how to prepare for the interview board, how to communicate and convince interviewer/customers/clients easily and effectively, how to build great teams, and how to instigate the fire of leadership among managers of different tiers. Don has launched global PMI brands
in
Bangladesh, and was in charge of a 400 people brand promoter team along with 40 supervisors, making PMI brands one of the most well-known brands in this country. He was incharge of the entire recruitment, selection, grooming and implementation process of all these people. The Class Valedictorian 2008 from ULAB, Don also conducts career buildup classes in East West University (EWU), and in the University of Liberal Arts Bangladesh (ULAB). He has spoken in different seminars and workshops all across Dhaka and in front of at least 6000+ people so far. He also has his own newspaper column titled “Don’s Career Tips,” which is published every Thursday in the Independent Newspaper. He is the Chief Inspirational Officer at Don Sumdany Facilitation and Consultancy.
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Disclaimer
“BEX shall not be responsible in any circumstances beyond our control which may need to postpone or cancel the program or any other expenses incurred by the participant due to such instance.”
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