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Content Sites, Search Engines, Directories & Portals Needed!
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Some Insight on the Yahoo Publishers Network
If you've been thinking about checking out the Yahoo Publisher's Network (YPN), Yahoo!'s alternative to AdSense, but still have some questions about exactly how things work, you aren't alone. That's where Rae Hoffman comes in. Rae (known in the forums as Sugarrae) has put together an excellent set of Q&A with Josh Siegel, Sr. Mgr Business Operations, Yahoo! Publisher Network Online. The piece covers issues like ad targeting, the publisher's interface and even ways to better optimize the performance of ads. It's a good read for anyone looking to learn more about YPN.
Say Goodnight Zeal...
After long being known as the "free" way into the once-popular Looksmart directory, Zeal will be closing its doors next Tuesday, the 28th. Zeal was one of the more prominent directories that was edited by volunteers known as Zealots. Word is that developers are shifting their focus to Furl, a social bookmarking site. There's been a bit of buzzing in some discussion forums over whether or not the closing announcement is for real or is a hoax, but since Zeal and Looksmart have been dying a slow death anyway, I'm not sure that it would be a surprise if it quietly slipped away into the void.
Trellian Serves Up More Features for Keyword Discovery Tool
One of the most talked about search marketing tools of the past year is the Keyword Discovery Tool from the folks over at Trellian. It's fast becoming one of the most popular keyword research tools for search marketing professionals and their latest round of updates helps to show why.
SEO Your Website First, Design Later
Before developing your website, picking your design and development should be secondary to bringing your optimization and marketing team onboard. The marketing team can help you interview and select the right designers saving both time and money in the long run.
(skip to "SEO Your Website First, Design Later" by Stoney deGeyter)
Search Marketing for C-Level Managers - Part 1
As we all know, search engine marketing (SEM) is a critical and effective marketing strategy that provides an excellent return on investment (ROI). Savvy marketers understand SEMs value by virtue of the improved KPIs (key performance indicators) in their web analytics reports. But what about your C-level execs? Do they know? Do they care? A word of advice: They better.
(skip to "Search Marketing for C-Level Managers - Part 1" by Paul Bruemmer)
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How to get top 10 rankings on Google and Yahoo!
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Your Keywords May Be Suspended
Webmaster World - "If some of your keywords in your account suddenly disappear from Google search, you'd better contact Google for a reason. Don't just sit there and wait. Instead of your keywords being pulled down for review, it may be that they have been suspended (maybe permanently) for low traffic."
Do Ugly Sites Earn More With AdSense?
Search Engine Roundtable Forums - "Yea, ugly web sites earn lots of money, if their goal is for you to click on an ad to earn PPC. Do ugly Web sites earn more with AdSense?"
Yahoo Messenger Phone Capabilities to be Activated in U.S.
Webmaster World - "Yahoo plans on Wednesday to activate Internet phone capabilities for Yahoo Messenger users in the U.S., a little more than three months after announcing this feature."
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