>> this announcement is online at http://s.apache.org/60N 


by Rich Bowen, ASF Executive Vice President 

We just got done with ApacheCon Europe in Budapest last week - 
http://apachecon.eu/ - and it's time to start thinking about ApacheCon North 
America. 

We'll be holding ApacheCon North America, April 13-17th, 2015, in Austin, 
Texas. The call for papers is already open, at http://apachecon.com/, and we 
are hoping that this event will represent the breadth of the Apache Software 
Foundation projects. 

Organize your community 
The most important thing at this stage in the process is getting the Apache 
community involved in this event. ApacheCon exists to unite our community, get 
various projects to interact with one another, and bring new members into our 
community. The best way to accomplish these goals is to ensure that your 
project has representation at ApacheCon. Here are four specific areas where we 
need the help of Apache project communities: 

Track layout 
We've found that the very best way to have a project well represented in the 
content tracks is for someone deeply familiar with the project to craft an 
ideal track schedule, and then solicit speakers for those sessions. This has 
two immediate benefits. 

First, it goes a long way to ensuring that the topic is covered with the 
breadth that it deserves, rather than having a few random talks that cover 
random esoteric parts of the technology, and ignore segments of the audience 
that you most want to attract. 

Second, it is very encouraging to first-time speakers. It's very difficult, and 
very intimidating, to try to come up with a topic to speak about the first few 
times. Seeing a list of proposed topics is the perfect way to say to a new 
speaker that what they know about is worth them proposing to a conference. 
"Hey, I could speak about that, and nobody would think it's a stupid idea." 

Speakers 
Some talks require certain speakers. You know this a lot better than we do, 
because it's your project. We need your help to go to those specific speakers 
and encourage them to submit the specific talk(s) that you know they'll shine 
at. 

Reviewing and Scheduling 
Once the talks have been submitted, we're going to need your help reviewing 
them and building the schedule. To help with the review process, you'll need to 
create an account in the CFP system (if you haven't already done so) at 
https://identity.linuxfoundation.org/user and then email me - [email protected] 
- with your username, so that I can get you added to the review system. From 
there, you'll see a list of talks to consider, and you can rate them according 
to how well you think they'll fit the conference. 

Of course, if you specifically solicited those talks, then you'll quickly mark 
them as "Strongly Accept" with a comment of "I solicited this specific talk", 
and move on. (The CFP review interface is at 
http://events.linuxfoundation.org/cfp/cfp-list if you already have an account.) 
You can review talks from other topics/tracks, too, if you feel that you have 
some domain knowledge. 

Once the review process is complete, we'll select the talks that rate the 
highest, and at that point we'll be back in touch with you to help us order 
them correctly. Here, again, if you've already approached us with a layout of 
your ideal content track, there's really nothing else to do. But if there are 
other talks that made it in through the review process, we'll need help. 

Hackathons 
A key benefit of ApacheCon is getting your developers together in one place to 
work on things. We've got a a general hackathon area where you can gather to 
work on bugs, features, documentation, or discuss thorny community issues. 
(Don't forget to summarize your conversations back to the mailing list for the 
people who can't make it!) 

If you want to have a sponsored hackathon specifically for your project, we can 
find room to make that happen. Just get in touch with me, and we'll work out 
the details. 

Talking before the event about what you'll be working on has a number of 
benefits. 

First, it gives people time to think about how they can contribute, and plan 
accordingly. 

Second, it encourages people to come in from the edges of the project to 
participate more fully in the life of the community, because they can select 
something that they're particularly interested in, and work on it in company 
with the rest of the project members. 

Using the ApacheCon wiki - http://wiki.apache.org/apachecon/ - as a place to 
work on your hackathon topics gives conference attendees an easy way to find 
topics that they might be interested in, and connecting with the community. If 
you don't have write permissions to the wiki, send me your wiki username, and 
I'll get you added to the access list. 

Sponsor 
Your company uses Apache software every day. Perhaps you even contribute to a 
project as part of your day job. ApacheCon is the best place in the world for 
your company to show off their involvement in Apache, and to find new talent to 
work on their products. Sponsorship of ApacheCon gives you a platform from 
which to talk about what your company does, and gets your company name 
recognized - and closely associated with Apache - by the people that make the 
decisions in some of the most important places in IT. 

If you'd like to sponsor ApacheCon, get in touch with me, and I'll get you a 
sponsor prospectus, and help you select the sponsorship opportunity that's 
right for you - whether that's the conference lanyard, an evening reception, 
the conference bags or tshirts, or a booth in the exhibit hall. There's 
something for every budget and level of exposure you're looking for. 

Get the word out 
You have the ear of your project community - both the developers and the end 
users. We need your help telling them about this event. Right now, we need you 
to tell them to save the date. Later on, we'll need you to be telling them 
about specific talks that will be of interest to them, both directly relating 
to your project and about other related projects that they should know about. 

Join the Community Development mailing list - 
http://www.apache.org/foundation/mailinglists.html#foundation-community - where 
we'll be posting suggested tweets, suggested things to share on Facebook and 
Google Plus, and other suggestions for helping us get the message to the 
communities where you have a more trusted voice than we do. 

This is critical - it does no good putting together a great event, if nobody 
comes. You know who needs to hear the message, and you know where they hang 
out. A well-placed message by the trusted members of the community is far more 
effective than a dozen mass emails from a stranger. 

Come join us! 
So, if you'd like to help us make ApacheCon a success, get onto the Community 
Development list - 
http://www.apache.org/foundation/mailinglists.html#foundation-community - and 
on the #apachecon IRC channel on Freenode, and speak up. Tell us what you can 
do, and we'll find a place for you to fit in. 

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