>> this announcement is also available online at http://s.apache.org/oLh

Part 2 of a 3-part series celebrating 15 years of community-led development at 
The Apache Software Foundation.

The mission of The Apache Software Foundation is to provide software for the 
public good. We do this by providing services and support for many like-minded 
software project communities of individuals. As the Foundation grows (more than 
150 top-level projects, and over 4,000 committers) so do the demands for 
services and support.

The Foundation does not pay for software development within its projects, nor 
does it influence the technical direction projects wish to take. However, the 
Foundation does provide technical services such as version control, mailing 
lists, web sites, issue trackers (and much more 
http://www.apache.org/dev/services.html), as well as legal services such as 
intellectual property and brand management. We also have core marketing 
services to assist projects. All this costs money; and the amount it costs 
increases with each project we take on and each new service projects require.

In order to meet these costs, the Foundation accepts sponsorship from companies 
and individuals http://www.apache.org/Foundation/thanks.html. However, this 
sponsorship does not buy influence over either the Foundation or its projects. 
The only way to influence our projects is to get involved with the project 
community and deliver valuable contributions that earn you individual merit and 
thus influence in that project.

So why do companies sponsor the ASF?

We've asked a number of our sponsors why the Foundation is important to them. 
As you might expect, there are a wide range of answers, but one common theme 
occurs across all sponsors. It can be boiled down to being assured that 
downstream reuse of our software is both a legally and strategically sound 
decision. Without the Foundation these very valuable software projects would 
not exist, at least not in the same form. 

The Foundation provides a neutral space for companies, which might compete in 
the marketplace, to collaborate freely on Open Source software. This neutrality 
is protected by the fierce independence of the Foundation as it drives towards 
its mission of producing software for the public good (as opposed to the good 
for some subset of the public).

Balancing the Foundation's need to raise funds to support its projects whilst 
ensuring our projects remain independent of  those sponsors is a difficult 
task. However, we are lucky enough to have a large roster of sponsors who are 
very happy to donate with "no strings attached". Without those sponsors the 
Foundation could not exist and we thank them for their generosity.

Of course, most of our sponsors also contribute directly to one or more of our 
projects through code, documentation, and community management. Without these 
non-cash contributions our Foundation would be nothing more than an empty shell.

What do we use Sponsorship Money for?

The cost of running the Foundation is kept low by our extensive use of 
volunteers, even at the foundational level. As with the software development 
within our projects, all of our strategic decision-making roles are filled by 
volunteers who do not receive any payment from the Foundation itself.  All of 
our Vice Presidents, Directors, and other titled roles are members of our 
project communities. The success of the Foundation is personally important to 
them and therefore they contribute to that success. Our meritocratic system 
recognizes such individuals and ensures that the Foundation is run both for and 
by our project communities.

We do, however, spend money in supporting our projects. Our largest expense 
category is infrastructure which accounts for 63% of our budget in 2014-15. We 
have a number of infrastructure contractors who work tirelessly around the 
globe (and thus the clock) to ensure our distributed project teams can get on 
with their work without having to worry about the services they depend upon.

Our second largest budget line, at 10%, is marketing where we have a contractor 
who ensures prompt and appropriate responses to all press enquiries. A further 
10% is spent on general administration (legal and bank fees, insurances, 
executive assistant and similar). The only other category over 5% is brand 
management which ensures our project brands remain independent of any 
individual commercial interests through trademark registration and related 
activities.

Looking to the Future

As the number of projects in the Foundation continues to grow we are looking to 
the future of our core services. As stewards of some of the world’s most 
popular Open Source software, we must ensure that our projects will continue to 
receive the same level of support as they have done during the last 15 years. 
However, it is not just the number of projects that puts a strain on the 
Foundations resources. A growing range of tools and services are needed for an 
Open Source project to be successful.

With our current raft of sponsors we are in very good shape. With our ever 
growing contributors to our projects we know we have an excellent source of 
volunteers to keep both our projects and our Foundation moving. That said, with 
more money and more volunteers there is always more we can do. We invite you to 
take some time to review our sponsorship programs 
http://www.apache.org/Foundation/sponsorship.html and ask yourself if your 
employer might be interested. If you are looking to volunteer your time to one 
of our projects then take a look at our community development 
http://community.apache.org/ website.

--Ross Gardler, President

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