On Sep 19, 2012 8:47 AM, "Rudolf Hornig" <[email protected]> wrote: > > I just want to throw my 2cents here... > > While the math presented here is true, you left out an interesting side effect: Implementing an opt out can lead to higher click through rates and higher click through rates draw higher bids from the advertisers meaning higher revenue / click values.
Are you sure about that? Where is it written? > > The math was based on the assumption that the revenue/click value is the same for all applications. This is not true. I have two apps apparently with the same user base and one of them have the 4 times the CTR as the other and the one with higher CTR brings in about 20% more revenue per clicks. Well, my own experience is exactly the opposite: the SAME app released fourth months ago, over one million total installs, has had a lot of variation on CTR, and in many cases with a higher CTR and similar absolute clicks, I have got lower revenue. Even sometimes with a CTR very high, it seems like I were penalized with even lower revenue per click. > > Higher bidding advertisements appear more often in apps that have higher CTRs affectively resulting in higher revenue / click figures. I rather like to see some solid proof on these claims. > > Now it's a different story whether allowing that 1.5% users not to show the ads will increase your CTR noticeably... I think no, but the goodwill might counter your small losses. It really depends on the user attitudes. > > Rudolf > > > On Wednesday, September 19, 2012 12:54:35 AM UTC+2, Nathan wrote: >> >> Let's be civil here. No one has proposed "annoying the hell out of your users". If you do, the users will uninstall you long before they make any sort of opt out decision. >> >> I can agree with several people here. >> >> Fran and William are right about the math. John's approach does not bring him more revenue, and likely reduces it by a small amount. CTR and eCPM are vanity metrics. >> >> Nonetheless, John's approach is reasonable if it is worthwhile to give up a miniscule amount of revenue, in exchange for increased goodwill and decreased support costs. I've been known to give a few refunds that were entirely undeserved, just because I have better things to do than argue with customers. >> >> But William's approach also makes sense. Let's not use words like blackmail and hostage. You are offering something of value, ad free use of your app. In a free market, the user can accept the offer and pay, decide that the ads aren't really that bad and decline, or even decide to uninstall your app. No hostages, no blackmail. Certainly there are other offers you could make to your users, alone or in combination. Since there is a way to opt out of ads, albeit a paid one, reasonable people are less likely to complain. UNreasonable people, well, they might still do that . . . >> >> I am not using ads for a revenue source in anything right now. Personally, I wouldn't take John's approach for the simple reason that I'd never get around to implementing it. I have several hundred things on a list that I could do to make things better for my customers: features, usability, content, etc. I think it fair to prioritize such requests above those things that would make life easier for the people who are unwilling to pay, neither through accepting ads nor making a purchase. That puts it at the bottom of the list which means I will get to it approximately. . . never. >> >> I'm not in business to please everyone. Don't get me wrong - I want those who do purchase and use my products to have a great experience. But you could release an app with no monetization whatsoever and it would still get complaints. You can't expect those of us who want/need to earn revenue to be exempt. >> >> Nathan >> > -- > You received this message because you are subscribed to the Google > Groups "Android Developers" group. > To post to this group, send email to [email protected] > To unsubscribe from this group, send email to > [email protected] > For more options, visit this group at > http://groups.google.com/group/android-developers?hl=en -- You received this message because you are subscribed to the Google Groups "Android Developers" group. To post to this group, send email to [email protected] To unsubscribe from this group, send email to [email protected] For more options, visit this group at http://groups.google.com/group/android-developers?hl=en
